Samsung Electronics Launches 'Bespoke AI Combo' Outdoor Ads at Landmarks Nationwide

Strengthening Online and Offline Marketing Activities

Samsung Electronics continues the hit sensation of the 'Bespoke AI Combo' through outdoor advertisements at major landmarks nationwide.

A digital outdoor advertisement for Samsung Electronics' 'Bespoke AI Combo' displayed at Gangnam Station on the Shinbundang Line subway in Gangnam-gu, Seoul / Photo by Samsung Electronics

Starting from the 8th, Samsung Electronics is expanding consumer touchpoints by conducting 'Bespoke AI Combo' outdoor advertisements at 20 major locations across the country.

The locations for the outdoor advertisements include Yeouido The Hyundai Seoul, Seoul COEX, Seoul Pamiestation, Gangnam Station, Starfield Suwon, Busan Shinsegae Department Store Centum City Branch, Shinsegae Department Store Daegu Branch, and others.

The company incorporated a concise message, "From washing to drying with AI, all at once, quickly," along with an intuitive visual of a washing machine and dryer combined into one in the advertisement.

Samsung Electronics will also release a 'Bespoke AI Combo' TV commercial on the 23rd. They plan to strengthen comprehensive marketing that covers both online and offline channels.

The Bespoke AI Combo is an all-in-one washer and dryer introduced by Samsung Electronics. It surpassed 1,000 units sold within three days of launch and exceeded 3,000 units in cumulative sales within 12 days, continuing its record-breaking success.

This content was produced with the assistance of AI translation services.