Noru Paint Wins Grand Prize at the World’s Top 3 Design Competitions, the ‘iF Design Award 2024’

Noroo Paint announced on the 21st that its color trend book published last year, ‘COVER ALL VOL.07,’ won the Grand Prize in the Publishing category of the Communication division at the ‘iF Design Award 2024,’ one of the world’s top three design awards.

COVER ALL Vol.07, published through a collaboration between Noroo Paint’s design research organization NSDS (NOROO Seoul Design Studio) and New York’s ‘Mew Studio,’ is a practical color trend book that analyzes the core information of rapidly changing global design and color trends in a multidimensional way by linking them with social phenomena, and introduces methods for their application.

Noru Paint Color Trend Book 'COVER ALL VOL.07'. (Photo by Noru Paint)

COVER ALL Vol.07 was simultaneously released in major global design hubs such as Milan, Italy, and Tokyo, Japan, targeting overseas markets as well.

The iF Design Award, hosted by the German International Forum Design, is recognized as one of the world’s top three international design competitions alongside Germany’s Red Dot Design Award and the United States’ IDEA. This year, about 10,000 entries competed across nine fields including communication, product, branding, home appliances, IT, and pharmaceuticals.

A Noroo Paint representative stated, “Following our three-time cumulative wins at the Red Dot Design Award, we are honored to be the first in the industry to receive the iF Design Award,” and added, “We will continue to do our best to provide practical information applicable in the field by proposing design directions reflecting global design trends by sector, effective strategies for utilizing C.M.F (Color, Material, Finish), and combination mood boards.”

This content was produced with the assistance of AI translation services.