'Jelly-Topped Donut'... Krispy Teams Up with Haribo

Collaboration with Haribo for Character and Raw Material Partnership
"Products Realizing a Vibrant Amusement Park"

Krispy Kreme Doughnuts has teamed up with the global jelly brand Haribo.

On the 21st, Lotte GRS announced that starting from the 22nd, Krispy Kreme Doughnuts will launch four new products in collaboration with Haribo. These products combine sweet doughnuts with Haribo’s various jellies to create a lively spring amusement park experience, offering vibrant colors and jelly flavors unique to each item.

Krispy Kreme Doughnuts conducted a customer preference survey last year based on collaborative products to create items that a wide range of customers can enjoy together. The results showed that preferences for ‘characters’ and ‘ingredients’ in collaborative products were the highest at approximately 55% and 40%, respectively. Meeting both criteria, the collaboration with the Haribo brand was formed, featuring the representative character Goldbear and ingredient jellies in the product lineup.

The new products include ▲ Twin Bear Balloon, topped with fragrant peach-flavored icing and sweet Pasteur cream ▲ Haribo Landmark, featuring cotton candy milk cream and various flavored jellies ▲ Welcome Goldbear, coated with chocolate icing and topped with a Goldbear face sign ▲ Haribo Magic Show, filled with choco milk cream and topped with Haribo Goldbaren.

Additionally, a ‘Haribo Tableware 3-piece Set’ featuring cute Haribo characters will be sold separately for 18,500 KRW, and customers purchasing a dozen products will receive a 3,000 KRW discount, making it 15,500 KRW for a limited time.

A Lotte GRS representative stated, “Krispy Kreme Doughnuts released these collaborative new products to offer items that all age groups can enjoy together, in line with Haribo’s slogan (Haribo makes children happy. And adults too).” They added, “We plan to continue our efforts to introduce various products that satisfy customers through ongoing analysis.”

This content was produced with the assistance of AI translation services.