Lotte Department Store, Exclusive Launch of 'Jewel of the New World'

Premium Wine Collection from the Americas
Available at All Stores Starting the 29th
Up to 50% Discount Promotion for One Month

Lotte Department Store announced on the 21st that it will introduce 'Jewel of the New World,' a selection of premium American wines, in collaboration with the global winery 'Vi?a Concha y Toro.'

Concha y Toro, established in 1883, is the largest wine group in Latin America, owning approximately 33 million pyeong (10,800 ha) of vineyards across the United States, Argentina, Chile, and other countries.

'Jewel of the New World,' launched by Lotte Department Store in partnership with Concha y Toro, is the second collection to be released worldwide following Singapore. Sales will begin on the 29th at Lotte Department Store’s main branch, Jamsil branch, and nationwide wine sections.

'Jewel of the New World' collection wine.
[Photo by Lotte Department Store]

The Jewel of the New World collection consists of nine types of wine. The premium wines from the American continent are commercialized by connecting them with the meanings of gemstones such as Aquamarine, Emerald, and Topaz.

The nine wines include ▲'Carmin de Peumo' ▲'The Master' ▲'Amelia' ▲'Luj?n de Cuyo,' among others. Each wine will be sold in exclusive packaging designed to embody the image and color of the paired gemstone.

To commemorate the launch, Lotte Department Store will hold a special promotion. For one month starting on the 29th, the jewel wine collection will be offered at up to 50% discount, along with various other special-priced wines.

Lotte Department Store plans to continue its collaboration with Vi?a Concha y Toro and intends to introduce Concha y Toro’s old vintage wines aged over 10 years within this year.

Kyung Min-seok, Chief Buyer of the Wine & Liquor Team at Lotte Department Store, stated, "In Korea, wine has evolved beyond a personal preference for enjoyment to become a tool of communication that facilitates interaction." He added, "Starting with the collaboration with the global winery Vi?a Concha y Toro group, we will continue to carry out various global projects."

This content was produced with the assistance of AI translation services.