Coway Targets Premium Bed Demand with Birex
High-End Hotel-Style Mattresses and Frames Available for Rental at Reasonable Prices
Coway offers hotel-style mattresses and frames at reasonable rental rates through its sleep and healing care brand ‘BEREX,’ along with regular care services.
The representative premium line is the ‘BEREX Signature Mattress.’ It provides the coziness and comfort of a hotel bed. It features a soft yet detailed support system designed with Coway’s sleep technology called the ‘Dual Support System.’ The mattress is equipped with double springs: the upper springs provide primary support to the body, while the lower springs are divided into nine zones that support the body evenly according to the load on each area. In line with its premium status, it uses high-quality interior and exterior materials such as breathable and soft rayon linen fabric and Breeze memory foam.
The high-end model, ‘Signature Mattress Comfort,’ adds a comfort topper on the top layer, offering an extra level of plushness. Wool and microfiber padding enhance cushioning and warmth. It can be easily attached or detached according to the sleep environment and personal preference.
Coway differentiates its frames by adopting a two-mattress type. The two-mattress frame, commonly used in hotels, features springs in the lower foundation that supports the mattress. The foundation absorbs the load and impact applied to the mattress once more, providing firm support to the body and a comfortable sleeping experience. Coway has introduced new products such as the ‘BEREX Volume Frame’ and ‘BEREX Woody Frame’ in the two-mattress type to capture the premium market.
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The Volume Frame, launched last month, features a cushioned headboard that allows users to lean back comfortably and relax. The head cushion is designed with an optimal height and angle tailored to the body structure, providing comfortable support from the waist to the head.
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