"Over 1,400 Items Up to 85% Off"…Hanssem Opens 'Ssaem Festa'

Recorded strong performance in last year's sales and customer attraction
Expanded by over 500 items compared to November's Saem Festa

Hanssem's 'Ssaem Festa' is emerging as a leading living festival representing the interior design sector.

Hanssem Starfield Suwon Branch
[Photo by Hanssem]

Since the integration of the online platform Hanssem Mall last February, Hanssem has held Ssaem Festa three times in March, August, and November, achieving strong results in various metrics such as sales and customer turnout. During the August Ssaem Festa, Hanssem Mall recorded its highest daily order amount in the past 28 months, and this record was surpassed again during the November Ssaem Festa. Riding the popularity of Ssaem Festa, the Hanssem Mall application ranked first in the 'Real Estate & Home Interior' category on the Google Play Store and first in the Lifestyle category on the Apple App Store during the event period.

This led to a significant increase in interior construction product sales. Looking at the main event 'Time Special' sales during the November Ssaem Festa, furniture product sales increased by 29%, and interior construction product sales rose by 64%. This is interpreted as more customers embarking on full-scale interior construction projects through Ssaem Festa.

The popular products during the November Ssaem Festa were confirmed to be 'built-in wardrobes' and 'kitchens.' Built-in wardrobes allow for efficient space utilization by securing additional storage space. Kitchens are highly popular products because even partial renovations can change the atmosphere of a home.

Hanssem will hold the first Ssaem Festa of the year until the 15th of next month. The event will feature a total of about 1,400 items, an increase of approximately 500 items compared to the November Ssaem Festa last year. Discounts will be up to 85%.

A Hanssem representative said, "Ssaem Festa is the only living festival that covers all areas of home interior, from furniture and daily necessities to interior construction."

This content was produced with the assistance of AI translation services.