Korean Content Companies Achieve 74.1 Billion KRW Export Performance at Filmart
471 Export Consultations Conducted at Korean Joint Offices
Sharing Overseas Strategies at Asia Video Summit
The Ministry of Culture, Sports and Tourism and the Korea Creative Content Agency recently announced on the 19th that they successfully supported the entry of domestic broadcasting video content and OTT platforms into Asia at FILMART and the Asia Video Summit held in Hong Kong.
FILMART is the oldest TV and film market in Asia. The Korean joint pavilion organized by the Ministry of Culture, Sports and Tourism and KOCCA featured eighteen domestic broadcasting video content companies. These included MBC, CJ ENM, SBS Content Hub, KBS Media, LG Uplus, SLL JoongAng, KT Studio Genie, HYBE, Lian Contents, Bok Contents, Big House Entertainment, Almond Company, Vista Company, and others. They conducted 471 export consultations, achieving sales of 56 million USD (approximately 74.1 billion KRW).
The Asia Video Summit is a platform for sharing information on trends and development in the audiovisual industry across the Asia-Pacific region. KOCCA, together with LG Uplus, communicated with Asian content stakeholders under the theme "Strategies and Directions for the Asian Expansion of K-Content." They presented the current status of the K-content industry and plans to support global expansion of broadcasting video content, sharing insights on platform entry strategies in the Asian market. Lee Jung-woo, team leader at LG Uplus, stated, "Building on this presentation, we will actively promote the global distribution of K-pop live performances and original content using 5G multiview, VR, and live streaming technologies."
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The Ministry of Culture, Sports and Tourism and KOCCA will also operate Korean joint pavilions at Vietnam Telefilm and Tokyo TIFFCOM to expand global opportunities for domestic broadcasting video content companies. Koo Kyung-bon, head of KOCCA's Broadcasting Video Headquarters, said, "We will spare no effort to support domestic broadcasting video content and OTT platforms to take the lead in the Asian market."
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