Lotte Shopping Accelerates 'DMC Site Development'... Creating a "Northwest Area Future-Oriented Shopping Mall"

Proposal Submission for Sangam DMC Complex Shopping Mall Development
Target Completion in 2028... Expected Northwest Area Landmark

Lotte Shopping is accelerating its ‘Sangam DMC Site Development’ project. The company aims to create a future-oriented shopping mall enhanced with media and entertainment-related facilities, aspiring to become the largest landmark in the northwestern area of Seoul.

According to Lotte Shopping on the 18th, they submitted the 'Sangam DMC Complex Shopping Mall District Unit Plan and Detailed Development Plan Decision (Change) Proposal' to Mapo District Office on the 29th of last month. This revision actively reflects the opinions of Mapo District and Seoul City, expanding shopping and sales facilities by 57% and redesigning the project through a renowned overseas design firm. Following Seoul City’s recent concretization of new development plans for the northwestern area, Lotte Shopping plans to fully launch the DMC development project.

In 2013, Lotte Shopping invested 197.2 billion KRW to purchase approximately 20,000㎥ (about 6,000 pyeong) of land within the Sangam DMC complex. This site was designated as a special planning zone by Seoul City in 2011 when it unveiled a blueprint for creating a complex cultural and commercial facility.

Seoul City plans to advance the digital media industry of the Sangam Digital Media Center (DMC) and establish a new northwestern Seoul area centered around it. Through redevelopment of the nearby Culture Reservoir Base and the introduction of the Seoul Ring, a large Ferris wheel in Sky Park, the city aims to present a new paradigm for urban development. On the 13th, Seoul City also announced a ‘Media and Entertainment-Centered Business District Development’ plan, which includes easing development regulations around DMC Station and Susaek Station.

Aligned with Seoul City’s direction, Lotte Shopping is promoting development into a future-oriented complex shopping mall that includes entertainment, culture, and contemporary visitor facilities. They plan an innovative shopping mall where differentiated content and relaxation are organically connected. The media and advanced imagery of Sangam DMC will also be reflected in the mall. Cultural facilities will include tenants optimized for local demand and commercial areas, as well as live studios where individuals can produce media content.

They plan to complete the selection of a design firm within the first half of this year. After organizational restructuring, a dedicated department was established, and the selection process for an overseas design firm is currently underway. They intend to complete the joint urban architecture review within this year and proceed with construction smoothly next year. The expected completion date for the shopping mall is 2028.

A Lotte Shopping official stated, “We have maintained close communication with Seoul City and Mapo District for a long time and have continuously conducted multifaceted reviews on the development direction of the shopping mall. We will do our best to realize the best shopping mall representing the northwestern area.”

This content was produced with the assistance of AI translation services.