Deputy Minister Han Hoon Visits Emart: "Government's Discount and Supply Price Support Must Lead to Consumer Price Reduction"

Review of Agricultural and Food Price Stabilization Policy Implementation
Urging Active Participation from the Industry

Han Hoon, Vice Minister of the Ministry of Agriculture, Food and Rural Affairs, visited Emart on the afternoon of the 15th and urged the industry to cooperate so that the government's discount support and delivery price support for stabilizing agricultural and food prices can lead to a reduction in consumer prices.

The Ministry of Agriculture, Food and Rural Affairs announced that Vice Minister Han visited Emart Yongsan Branch on the same day to check the price trends of agricultural and livestock products as well as processed foods, along with the progress of the government's price stabilization measures.

Han Hoon, Vice Minister of the Ministry of Agriculture, Food and Rural Affairs. (File photo)

Earlier, on the 12th, Vice Minister Han held a meeting with executives from major retailers such as Hanaro Mart, Emart, Lotte Mart, Homeplus, and GS Retail, urging them to "actively cooperate so that government support effects, such as delivery price support and discount support for domestic fruits and vegetables, can be reflected in sales prices." This visit was arranged to review whether the requests made to Emart during the meeting were well reflected and to encourage continued participation.

Emart is participating in the government's efforts to stabilize prices by continuing its own special sales events utilizing Emart's nationwide sales network. This month, under the slogan "Declaration of Price Shock," it is conducting promotional events on 40 essential daily items. In particular, eggs, spinach, and cup rice have been selected as the "three core food products" and are being sold at discounts ranging from 33% to 56%.

Vice Minister Han said, "The government plans to do its best to implement measures to reduce the burden on the public's shopping baskets," adding, "Cooperation from the distribution industry is crucial for these efforts to be reflected in sales prices. Please carefully monitor to ensure that the government's price stabilization efforts work well on the ground."

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