Kocca's 'The Kinetic' Wins iF Design Award Main Prize

Recognized for Aesthetic Landscape in the Communication Sector

The Korea Creative Content Agency announced on the 14th that the outdoor media art video 'The Kinetic' received the main award in the Communication category at the iF Design Award. The iF Design Award is a global design competition that began in Germany in 1953. Along with Germany's Red Dot Award and the United States' IDEA (International Design Excellence Award), it is considered one of the world's top three design awards.

'The Kinetic' is a video planned by the Korea Creative Content Agency as part of the 'K-Culture Square' project and produced by Easywith. It was created considering the locational symbolism of Gwanghwamun Square, where Korea's history and future coexist. The moment when Korea's traditional beauty intersects with a futuristic sensibility is expressed as kinetic art (artworks where movement is the main element). It is screened on the giant LED screen 'K-Culture Screen' installed on the exterior wall of the National Museum of Korean Contemporary History building.

The iF Design Award highly praised the work for instilling Korean cultural identity into domestic and international visitors to Gwanghwamun Square while providing an aesthetically pleasing landscape experience. The K-Culture Square, which produced the award-winning work, is a project operated by the Korea Creative Content Agency as a hub for experiencing new technology convergence content. Cho Hyun-rae, president of the Korea Creative Content Agency, said, "This achievement simultaneously recognizes Korean aesthetics and the excellence of K-new technology convergence content on the global stage," adding, "We will actively support new technology convergence content to take off into the global market using K-Culture Square as a stepping stone."

This content was produced with the assistance of AI translation services.