Capturing the Home Appliance Market with 'Keun Nyeok'... Cuckoo Electronics Releases Large-Capacity Products One After Another

Released 3 Large-Capacity New Products Only Between January and February
14-Person Dishwasher Can Hold 110 Dishes

Cuckoo Electronics has been consecutively launching large-capacity kitchen appliances this year. While other mid-sized home appliance companies focus solely on 'mini appliances' targeting one- to two-person households, Cuckoo Electronics is targeting not only mini appliances but also the ‘Geogeuikseon (巨巨益善)’ demand. Considering that large-capacity appliances have mainly been released by major corporations so far, this is interpreted as a strategy to expand the market through product diversification.

Cuckoo Electronics' 14-person Steam Shot Dishwasher released last month
[Photo by Cuckoo Electronics]

On the 12th, Cuckoo Electronics announced that it had launched a 14-person steam shot dishwasher, a 25ℓ microwave oven, and an 8ℓ air fryer between January and February. This means it introduced three new large-capacity products just this year. Cuckoo Electronics' 14-person steam shot dishwasher can wash up to 110 large and small dishes. Typically, dishwashers come in capacities for 4, 6, 8, or 12 persons. The 14-person model is considered large-capacity. It can relatively easily remove dried grease or rice grains using steam at up to 120 degrees Celsius. The advantage is that water is sprayed three-dimensionally without blind spots, centered on the washing nozzles located on the upper, middle, and lower levels, with a vertical spray in the middle and a vortex nozzle at the bottom.

The 8ℓ air fryer can cook large-sized foods such as a 1.2 kg size 12 raw chicken and a 25 cm diameter frozen pizza. It is explained that it can cook meals for 5 to 6 people at once. Despite its large capacity, the integrated basket does not strain the wrist. It is easy to manage as it can be washed in a dishwasher along with the grill mesh.

The 25ℓ microwave oven, also used for commercial purposes, has a spacious internal cooking chamber measuring 34 cm in width, 34 cm in height, and 21 cm in depth. It can heat multiple side dishes, large convenience store lunch boxes, or delivery tteokbokki containers.

The reason Cuckoo Electronics has recently been releasing a series of large-capacity kitchen appliances is to target consumers who want products with larger capacities than before. This market has typically seen only major corporations increasing capacity based on appliances for 3 to 4-person households. Mid-sized home appliance companies have focused on small appliances to avoid competition with major corporations, but Cuckoo Electronics appears to have introduced a 'large-capacity strategy' to actively expand the market.

Results are also materializing. For dishwashers, sales of the 12-person model in January and February increased by 589% and 142%, respectively, compared to the same period last year. Due to consumer demand for even larger capacities, the 14-person model was developed. Although there were existing 23ℓ microwave ovens and 7ℓ air fryers, the lineup was expanded for the same reasons as with the dishwasher.

A Cuckoo Electronics representative said, “While small-capacity and compact kitchen appliances are popular due to the increase in single-person households, there is still demand for Geogeuikseon appliances, and to not miss this consumer usage trend, we are steadily releasing large-capacity products.”

The 25L large-capacity microwave oven released by Cuckoo Electronics last month [Photo by Cuckoo Electronics]

This content was produced with the assistance of AI translation services.