‘The Palace 73’ Residents Become Landlords and Shipowners

Recently, luxury residential facilities supplied in Seoul have been emphasizing various differentiating factors, from product design to amenities.

These include a wide range of offerings such as meals provided by famous chefs, hotel-style services, and fitness facilities equipped with premium international brand products. Among them, ‘The Palace 73’ in Banpo-dong, Seocho-gu, is attracting the attention of affluent individuals with its even more special premium services. First, it plans to offer breakfast, lunch, and dinner in collaboration with Michelin-starred chefs in F&B, as well as VIP dedicated medical care services from top-tier general hospitals in Korea to continuously manage residents’ health.

Specialized amenities and concierge services include the ‘AG Clinic’ lifetime membership benefits?Korea’s top personalized integrated clinic combining stem cell therapy and anti-aging treatments?and a hyper-end spa that merges medical care and beauty through an anti-aging spa program linked to the clinic. The plan is to provide the best services with benefits rarely found domestically.

Meanwhile, the premium yacht service is also receiving great responses from existing contract holders and interested customers. The developer of ‘The Palace 73,’ The Land, plans to invest about 5 billion KRW to purchase a 68-foot yacht to offer various benefits to residents.

The yacht will be permanently moored at a dock near ‘The River’ complex cultural space in the Banpo district of the Han River, about 10 minutes from the complex. Residents can enjoy private onboard parties while admiring the night view of downtown Seoul by reservation. Additionally, residents can enjoy yachting from Banpo to the West Sea via Gyeongin Ara Waterway’s Jeongseojin. Those with yacht driving licenses can operate the yacht themselves, and a watercraft driving license training service will be provided for residents who wish to operate the yacht personally.

Opportunities to become horse owners (maju) are also offered. For high-class equestrian leisure, one horse will be purchased per building and entrusted to the management of Icheon Steven Equestrian Club, Korea’s representative equestrian club introduced as one of the ‘Top 100 Luxury Equestrian Centers Worldwide’ by a German magazine. Residents wishing to ride can visit by prior reservation. In particular, a residents-only lounge related to yachting and horseback riding will be established within the complex, and various services such as advance reservations will be provided.

A representative from The Land stated, “Domestic asset owners tend to enjoy self-development and adventure more than anyone else as a hobby,” adding, “Through the special amenities offered by The Palace 73, we have devoted great effort to provide not only residential functions but also comfort and a true ‘restful’ life, so that it can become a monument for each resident.”

In addition, exclusive benefits unique to The Palace 73 will be provided to residents, including cruising yacht tours extending to Yeongjongdo in the West Sea, special hotel-linked services within Yeongjongdo, and discounts at The River’s French fine dining and wine bar.

Meanwhile, approximately 1,400 pyeong (about 4,620 square meters) of luxury amenities and retail facilities?including a fitness center, poolside club, golf & bar, theater, and wine library?will maximize residential satisfaction by offering private use.

Furthermore, special benefits such as the world’s best luxury car lounge, the OKNP Gallery?considered one of the top in Korea?and customized F&B services by star chefs, along with a private tea omakase where a tea master provides complimentary tea tailored to residents’ conditions, will also be offered.

The representative added, “Word has spread among domestic conglomerate chairpersons and executives, sports stars, as well as high-net-worth individuals from overseas including Japan and the United States, and about half of the contracts have been completed as visits have steadily continued this year.”

This content was produced with the assistance of AI translation services.