Dunamu & Partners Invests in Mental Healthcare Startup 'Yukwaehan Project'

Providing Mental Healthcare Services for Corporations
Self-Developed Psychological Counseling Programs with Psychiatrists

Dunamu's investment subsidiary Dunamu & Partners announced on the 10th that it has made its first institutional investment in Yukwaehan Project, which operates the B2B mental healthcare platform "Klypi." This round, led by Dunamu & Partners, also saw participation from 500 Global in Silicon Valley, USA, with a total investment amount of 1.2 billion KRW.

According to Dunamu & Partners on the day, Yukwaehan Project has independently developed psychological counseling programs optimized for issues faced by employees of companies and institutions in various fields such as executives of large corporations, lawyers, and firefighters, in collaboration with psychiatrists. Using artificial intelligence (AI), it matches specialized counselors by field and supplies services to companies. They aim to target the psychological counseling demand of B2B customers and establish a healthy psychological counseling culture in the market.

They recruited Professor Baek Jong-woo of Kyung Hee University Hospital, recognized as the top authority in domestic mental health medicine and post-traumatic stress disorder, as Chief Medical Officer (CMO), and secured expertise with 22 domestic and international psychiatrists joining as angel investors. During the pre-operational period, they began providing services to five companies, including a major domestic entertainment agency. They have also confirmed potential demand from companies, with contracts for Employee Assistance Programs (EAP) exceeding 100 million KRW annually underway.

Hong Ju-yeol, founder of Yukwaehan Project, established the meal kit startup "Tasty Nine" in 2015 and led it to become the only profitable company in the meal kit industry with sales reaching 80 billion KRW at the time of its merger and acquisition (M&A) with Fresh Easy in 2022. Dunamu & Partners was the first institutional investor in Tasty Nine.

CEO Hong Ju-yeol said, "We aim to help employees' effective mental care and improve work efficiency and corporate growth through programs optimized for companies and matching with professional counselors." Im Su-jin, partner at Dunamu & Partners, stated, "Based on CEO Hong Ju-yeol's proven strong business execution capabilities, we expect to create new social value in the mental health field."

This content was produced with the assistance of AI translation services.