Emart24 Participates in 'Milk Voucher' Pilot Project... "Up to 20% Additional Discount"
Use Milk Vouchers in Eligible Areas Until December
Convenience store Emart24 announced on the 11th that it will participate in the Milk Voucher pilot project led by the Ministry of Agriculture, Food and Rural Affairs, serving as a key offline platform.
The ‘Milk Voucher’ is a program that issues cards allowing vulnerable students to purchase white milk and processed milk containing more than 50% domestic raw milk, within a monthly limit of 15,000 KRW. The milk voucher cards are provided to low-income children and adolescents aged 6 to 18 (born between 2005 and 2018), and can be used until December at convenience stores such as Emart24 located in a total of 28 cities and counties, including Gimpo and Gwangmyeong in Gyeonggi Province, and Ganghwa County in Incheon, which are designated milk voucher areas.
Emart24 is participating in the milk voucher project again this year following last year. Accordingly, customers can purchase over 80 types of dairy products including white milk, processed milk, and cheese at Emart24 stores using the milk voucher.
In particular, to provide additional benefits to milk voucher users purchasing dairy products at Emart24 this year, an extra 20% discount will be offered on 24 types of dairy products on top of 1+1 and 2+1 promotions until the end of this month. Emart24 expects this to be a great opportunity for milk voucher users, as they can receive an additional 20% discount on dairy products already eligible for 1+1 and 2+1 free offers.
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Na Kyung-gon, partner of Emart24’s Sales and Marketing Team, stated, “With Emart24’s participation in the milk voucher program this year and the preparation of dairy product discount events, we anticipate strong customer response,” adding, “Going forward, Emart24 plans to actively participate in projects supporting vulnerable groups and continue to serve as a social public interest platform.”
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