New Apartment in Pyeongchon 'ePyeonhanSesang Pyeongchon Urban Valley' 100% General Sale
- Exclusive area 59~98㎡, total 458 households 100% sold to the general public
- 10% deposit, interest-free interim payment, free balcony expansion benefits provided
Recently, in the Seoul metropolitan area where new apartments are being supplied through redevelopment and reconstruction projects, complexes where all units are offered for general sale are attracting significant attention from prospective homeowners.
In densely populated urban areas, there is little vacant land suitable for new apartments, so redevelopment and reconstruction projects are common. In such cases, the association often reserves the most desirable royal buildings and lake-view units, making it difficult for general buyers to win their preferred units through the subscription process. However, complexes with 100% general sales have no association member allocations, increasing the chances of winning royal buildings and lake-view units through subscription.
This is precisely why DL Construction’s ‘e-Pyeonhansesang Pyeongchon Urban Valley,’ which opens its housing exhibition hall on the 9th of this month, continues to attract strong interest from buyers.
In fact, previous developments in the area such as Pyeongchon The Sharp I’Park, Pyeongchon Urbain First, Pyeongchon Centum First, and Pyeongchon Urbain First The Sharp were all supplied through redevelopment projects, making it difficult for general buyers to secure royal buildings or lake-view units through subscription.
In contrast, ‘e-Pyeonhansesang Pyeongchon Urban Valley’ is supplied through the redevelopment of the former Anyang LG Research Institute site, making it a rare case in Anyang City, where redevelopment and reconstruction projects are common, that all 458 units are offered for general sale. With a balanced distribution of points-based and lottery-based allocations, even those with low subscription scores can aim to win royal buildings or lake-view units through subscription.
‘e-Pyeonhansesang Pyeongchon Urban Valley’ is located in Hogye-dong, Dongan-gu, Anyang-si, Gyeonggi Province, consisting of 6 buildings ranging from 3 basement floors to a maximum of 20 floors above ground, with a total of 458 units. The units are divided by exclusive area as follows: △59㎡ 189 units △74㎡ 45 units △79㎡ 37 units △84㎡ 128 units △98㎡ 59 units.
Subscription applications will begin with special supply on the 13th, followed by first priority on the 14th and second priority on the 15th. Winners will be announced on the 21st, and move-in is scheduled for October 2026.
First priority subscription eligibility requires applicants to be at least 19 years old and residing in the metropolitan area. If the deposit requirements are met by region and area, household heads, household members, and homeowners can all apply. For units 85㎡ or smaller, 40% of winners are selected by points and 60% by lottery, while units larger than 85㎡ are 100% selected by lottery, allowing those with low subscription scores to still have a chance to win through application.
Various sales benefits are provided, including interest-free interim payments and free balcony expansion, so no additional costs beyond the 10% down payment are required.
‘e-Pyeonhansesang Pyeongchon Urban Valley’ boasts a prime location near subway lines 1 and 4, as well as the future GTX-C line (planned) at Geumjeong Station and the planned Hogye Station on the Indeokwon-Dongtan double-track railway (tentative name).
It is located within walking distance of Howon Elementary School, ensuring safe commuting conditions for young children, and is also near Hogye Middle School, Singi Middle School, Da-an Middle School, Da-an Girls’ Middle School, and Pyeongchon High School. Residents can also access the Pyeongchon academy district, which is densely packed with various academies for subjects such as Korean, essay writing, math, English, art, and coding.
Additionally, as the complex is constructed by DL Construction, known for its stable financial structure and excellent credit rating, and developed by KT&G, it is expected to demonstrate unwavering construction quality and superior excellence despite the recent expansion of project financing (PF) defaults.
Detailed sales information about ‘e-Pyeonhansesang Pyeongchon Urban Valley’ can be found through various channels including the housing exhibition hall, the official website, the cyber housing exhibition hall, and the KakaoTalk channel.
During the first two days of the housing exhibition hall opening (March 9?10), shuttle buses will operate from Seocho-gu Office and Yangjae Citizen’s Forest Station (Exit 1) from 9:30 AM to 5:00 PM, providing convenient access to the exhibition hall.
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During this period, a promotional event will be held where visiting and consulting customers will receive gifts on a first-come, first-served basis. Additionally, visitors can win various prizes through a kiosk lottery.
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