Busan Area's Only, Proven Prestigious University for Nurturing Digitally Strong Small Merchants

Dongmyung University (President Jeon Ho-hwan) was recently selected as the operating institution for the 2024 Small Business Digital Specialized University Project, hosted by the Ministry of SMEs and Startups and the Small Enterprise and Market Service.

Dongmyung University.

Dongmyung University.

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It is the only institution selected in the Busan area and marks the second consecutive year following the 2023 selection.


With this selection, Dongmyung University will receive a total project fund of 210 million KRW, increased from last year, to provide local small business owners with Dongmyung’s digital specialized curriculum, including solution-based digital market development theory education (10 hours) and practical training (50 hours), as well as operate a DT Center for the digitally marginalized groups.


In 2023, Dongmyung University produced 113 strong small business owners, with graduates reporting more than a 40% increase in sales compared to before the training, proving its reputation as a prestigious university for nurturing "Digital Strong Small Business Owners."


In particular, the program has been highly evaluated for its effectiveness in ▲establishing digital distribution channels for small business owners ▲acquiring concrete methods for building business items and entering distribution networks ▲identifying issues in new digital business ventures and expanding business areas.


Professor Lee Ji-eun of the Department of Welfare Management at Dongmyung University, the project’s operational manager, expressed her ambition, saying, “We will fully utilize Dongmyung University’s unique operational know-how to provide customized solution-based education to local small business owners and demonstrate successful digital transformation outcomes.”



Dean Tae Dong-sook of the College of Future Convergence, the project’s overall project manager (PM), stated, “Following last year, being selected again as a Small Business Digital Specialized University will allow us to continuously and distinctively support diverse and innovative education for local small business owners and the digitally marginalized.”


This content was produced with the assistance of AI translation services.

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