"Warm Welcome"... Innocean Outdoor Advertising for New Employees

Posted Inside Gangnam Station Premises Throughout March

Innocean, the advertising subsidiary of Hyundai Motor Group, announced on the 7th that it has created a digital poster featuring messages from employees welcoming new hires in 2024, which will be displayed as outdoor advertisements inside Gangnam Station. A digital poster is an advertisement implemented and broadcasted on web-based screens through digital devices, rather than printed materials.

The advertisement is scheduled to be displayed throughout March inside Gangnam Station on Seoul Subway Line 2, near Innocean’s headquarters, and was created using encouragement messages personally written by employees. Among numerous messages, 20 touching messages were selected to become the final advertisement.

Digital welcome poster for Innocean new employees displayed at Gangnam Station.
[Photo by Innocean]

The encouragement messages include phrases such as "You who have come embracing the spirit of spring, we warmly welcome you," "The future of Innocean is you," "It may be tough sometimes, but remember there is someone here cheering for you!" and "We hope your days at Innocean are filled with small successes."

Leveraging its expertise as a marketing communications company, Innocean planned this new hire welcoming outdoor advertisement. By posting the advertisement at Gangnam Station, the commuting route to Innocean’s headquarters, the intention is to help new employees starting their first social life feel pride and honor in their 'eop (業)'.

Lee Yong-woo, CEO of Innocean, said, "We wanted to offer a special event filled with gratitude and encouragement to our new family members who chose Innocean," adding, "We will do our best to help new employees who have just taken their first steps into society envision a happy future at Innocean."

This content was produced with the assistance of AI translation services.