[Click eStock] "HYBE, Expanding Global Fandom... Album Sales and Listener Numbers Up"

Yuanta Securities analyzed on the 7th that as the global fandom for HYBE-affiliated K-POP artists expands, album sales and listener numbers are increasing.

According to Yuanta Securities, cumulative HYBE artist catalog album sales reached approximately 800,000 units up to the third week of February this year. This includes Seventeen with 300,000 units, NewJeans 126,000 units, BTS (including solo) 120,000 units, ENHYPEN 118,000 units, TOMORROW X TOGETHER 93,000 units, and LE SSERAFIM 19,000 units. Catalog sales refer to sales of albums released more than six months ago.

HYBE's catalog sales added 340,000 units in February following 460,000 units in January. Researcher Lee Hwan-wook of Yuanta Securities evaluated, "Except for the one-year period from Q4 2022 to Q3 last year when there was overheated competition among Chinese fandoms, the trend does not significantly deviate from the past influx of new fandoms."

Proving the expansion of the global fandom for HYBE artists, Spotify listener numbers have sharply increased. In February, monthly listener numbers for BTS and NewJeans decreased by 22.8% and 13.2% respectively, but Seventeen (+13.5%), TOMORROW X TOGETHER (+12%), ENHYPEN (+57.3%), and LE SSERAFIM (+41.8%) all saw significant increases.

The researcher stated, "While the growth rate of new album sales may be somewhat sluggish due to weakened competition in duplicate album purchases, the scale of the global fandom continues to grow," and predicted, "HYBE's performance growth will continue in fandom activities beyond album sales."

This content was produced with the assistance of AI translation services.