Samsung Launches 360-Degree Air Purifier 'Bespoke Cube Air Infinite Line'

4-Way Air Intake... Delivers Clean Air Up to 11m
Customized Purification AI+, AI Saving Mode... "AI Appliances = Samsung" Confidence

On the 6th, Samsung Electronics announced the launch of its premium air purifier with AI functionality, the 'Bespoke Cube Air Infinite Line.' Samsung stated that with the release of this new product, it aims to firmly establish the formula 'AI home appliances = Samsung.'

The product has been newly introduced to Samsung Electronics' premium home appliance lineup, the Bespoke Infinite Line. It features '4-way Surround Cleaning' technology, which intakes polluted air from four sides in a 360-degree direction and evenly releases purified air throughout the entire space.

Through the 'Popup Clean Booster' function, clean air that has passed through the filter is sent up to 11 meters. The rotation angle range can be set via Samsung Electronics' smart home platform, the 'SmartThings' app.

An integrated 'S Filter' composed of a microfiber filter, antibacterial dust collection filter, and charcoal deodorizing enhancement filter is applied. It removes 99.999% of dust particles smaller than 0.01㎛, which is smaller than the ultrafine dust standard of 2.5㎛ (micrometers). It also eliminates up to 99% of everyday odors and pet smells.

The product is also equipped with an AI technology-applied integrated customized cleaning solution. The 'Customized Cleaning AI+' function compares and learns indoor and outdoor air quality, and if it predicts that air quality will deteriorate, it preemptively purifies the indoor air. This function has received the 'AI+ Certification' from the Korea Standards Association. The 'AI Saving Mode' reduces energy consumption by up to 45% (based on the 100㎡ model). It automatically adjusts the wind strength or stops the fan operation when indoor air quality improves.

A Samsung Electronics model is introducing the premium air purifier with artificial intelligence (AI) features, the 'Bespoke Cube Air Infinite Line.'
[Photo by Samsung Electronics]

Designed to blend in anywhere, the exterior features a 'Round Square' style, with four sides smoothly connected. The popup clean booster is equipped with a mood light that allows selection of three colors and brightness levels. Essential Beige and Blue Gray colors are applied. Recently, it received an award in the product category at the German international design competition, the 'iF Design Award 2024.'

The product is launched based on 100㎡ and 33㎡ standards, considering the cleaning area of spaces such as living rooms and bedrooms. The retail prices are 1,599,000 KRW and 799,000 KRW, respectively.

Lee Muhyung, Vice President of Samsung Electronics' DA Division, said, "We have upgraded both technology and design reflecting consumer expectations for premium air purifiers," adding, "We will continue to develop differentiated solutions that provide 'unchanging value' for the time and space consumers spend at home."

Samsung Electronics also announced that it will recruit ambassadors to experience the product and share their usage experiences. Recruitment will take place from the 8th to the 25th. Detailed information can be found on Samsung.com.

This content was produced with the assistance of AI translation services.