BBQ Drives Expansion in Vietnam... New Store Opening in Hanoi

Located in Hoan Kiem Park, Hanoi's largest tourist attraction
Korean dishes including jjigae sold... Special menu 'UFO Chicken' introduced

BBQ is accelerating its store expansion in Vietnam, a country with a population of 100 million.

Chicken franchise GenesisBBQ Group recently announced on the 6th that it opened 'BBQ Bakdang Branch' in Hoan Kiem Park, Hanoi, the capital of Vietnam.

Hoan Kiem is a resting place for Hanoi citizens and a popular tourist attraction, with various restaurants and shops around Hoan Kiem Lake, attracting many passersby and tourists. Additionally, the area near the store has both residential areas and large office buildings, so it is expected to have many dine-in customers as well as visitors and takeout customers.

BBQ Bakdang Branch is an Olive Cafe-type store with an area of 143㎡ (about 43 pyeong) and 62 seats. The store sells chicken menus including Golden Olive Chicken and seasoned chicken, as well as Korean dishes such as kimchi fried rice and soft tofu stew.

In particular, it also offers the Southeast Asia-specialized menu 'UFO Chicken,' which has been popular at existing stores in Vietnam. UFO Chicken is a chicken platter where customers can choose two items from Secret Sauce, Tender, Honey Garlic, and Chizzling, featuring dry ice placed in the center to cater to the local Southeast Asian preference for flamboyance.

Last year, BBQ accelerated new store openings by adding stores in major commercial areas such as Hanoi, the capital of Vietnam, and Da Nang, a representative tourist destination. Targeting the Vietnamese delivery market worth 2 trillion won, BBQ opened Southeast Asia's first delivery and takeout specialized store 'BBQ Gardenia Branch' in Hanoi last month, and opened 'BBQ Bu Pham Ham Branch' in December last year.

A BBQ official said, "As we actively expand stores in Vietnam, BBQ chicken has recently been recognized as a very hot dining-out menu among Vietnamese people."

He added, "Vietnam currently has a population of about 100 million with an average age in the early 30s, making it a country with great potential for additional consumer market growth in the future," and said, "We will accelerate expansion in Southeast Asian markets such as the Philippines and Malaysia, with Vietnam as a key hub."

This content was produced with the assistance of AI translation services.