Lotte Hotel Collaborates with Lotte Museum on 'Yoon Hyup: Nocturncity' Exhibition

Utilization of Design Key Card Holders in the First Half of the Year
Private Docent Event Held

Lotte Hotel & Resort announced on the 5th that it will present a joint art project with Lotte Museum to commemorate the exhibition 'Yoon Hyup: Nocturne City,' which is being held at Lotte Museum until May 26.

Artist Yoon Hyup is a Korean artist based in New York, USA. His unique artistic style depicts urban landscapes and rhythms using 'lines and dots.' He has gained public recognition not only through active exhibitions but also through collaborations with global brands such as Dior, Tiffany & Co., and Bobbi Brown.

Lotte Hotel & Resort X Lotte Museum, Collaboration Promotion for Yoon Hyup Nocturn City Exhibition.
[Photo by Lotte Hotel]

Lotte Hotel will use images of Yoon's artwork to produce room key card holders exclusively for Lotte Hotel, which will be used at 19 domestic chain hotels and resorts during the first half of the year. The design of the key card holder impressively depicts lines and dots that reinterpret Seoul under the theme of a nocturne unfolding in the city night. Visitors who bring this key card holder to Lotte Museum will receive a 30% discount on the exhibition fee for themselves and one accompanying person. This benefit is limited to one use only.

Additionally, five hotels and resorts (Signiel Seoul, Lotte Hotel Seoul·World, L7 Gangnam, Lotte Resort Sokcho) will offer exhibition packages. These packages include one night’s stay, two tickets to the Nocturne City exhibition, and special benefits unique to each hotel.

Meanwhile, as part of the collaboration, on the 24th of last month, a private docent event accompanied by the artist was held exclusively for applicants among the Platinum and Gold members of the free membership program ‘Lotte Hotel Rewards.’ During this exhibition time, which was exclusively open to about 50 Rewards members, participants listened to the artist’s direct explanations of the works.

A Lotte Hotel official said, "Lotte Hotel & Resort will continue to evolve as a platform where various forms of art can be continuously experienced, just like the collaboration with Lotte Museum."

Lotte Hotel & Resort X Lotte Museum, Collaboration Promotion for Yoon Hyup Nocturnicity Exhibition.
[Photo by Lotte Hotel]

This content was produced with the assistance of AI translation services.