"I Understand Why They Keep Saying Chanel Chanel"... Resale Price Didn't Drop Compared to Hermes Bags

Depreciation Rate Analysis Compared to New Products Using AI Chloe
Luxury Brand with Strong Price Retention is 'Chanel'

In the second-hand market, Chanel brand products have been found to maintain their prices better than other major luxury brands.

According to Trenbe on the 29th, the brand with the lowest depreciation rate compared to new products is Chanel, followed by Herm?s, Louis Vuitton, Gucci, and Prada. Chanel's retention rate was found to be higher than Herm?s, which has a higher average unit price.

Trenbe analyzed the average depreciation rates of products through Chloe, a second-hand luxury price prediction artificial intelligence (AI) system. Chloe AI is a system that predicts the expected selling price of luxury goods in one second using big data. The criteria for selecting the average depreciation rate compared the prices of new products sold by grade on Trenbe last year with those of A+ or higher grade products sold within one year.

The value of second-hand products is determined by customer demand and signs of use. The depreciation rate varies significantly depending on the type of leather material used, and Chanel was found to have high value in both demand and leather material.

Chanel's representative lineup, the Caviar Classic Bag, was cited as a product that best maintains its price. The second-hand price differed by only 9% compared to the new product.

Gucci and Louis Vuitton showed similar new product sales ratios, but Louis Vuitton had a higher residual value. For example, the depreciation rate of Louis Vuitton's representative product, the Alma BB (A+) second-hand item, is 16%, whereas Gucci's Matelass? Small Bag has a depreciation rate of 31%.

Lee Yoo-jeong, Trenbe's Chief Product Officer (CPO), said, “We will provide a service that calculates depreciation even when purchasing new products in the future to support the selection of high-value luxury goods and play a role in reasonably circulating luxury goods in everyday life.”

This content was produced with the assistance of AI translation services.