Starbucks Donates 100 Million KRW to Independence Cultural Heritage Preservation Fund in Commemoration of Samiljeol
Accumulated Donations of 780 Million KRW Since 2015
"Committed to Enhancing the Value of Cultural Heritage"
Starbucks Korea announced on the 29th that it has donated 100 million KRW to the Cultural Heritage National Trust to preserve independent cultural heritage in commemoration of Samiljeol, which marks its 105th anniversary this year.
Starbucks CEO Son Jeong-hyun (third from the left) and Cultural Heritage National Trust Chairman Kim Jong-gyu (second from the left) are taking a commemorative photo with partners holding Samiljeol commemorative tumblers and mugs.
View original imageSo far, Starbucks has donated a total of seven independent cultural heritage artifacts, including Baekbeom Kim Gu’s ‘Jonsim Yangseong’ (2015), ‘Gwangbok Joguk’ (2016), ‘Cheonhawigong’ (2020), ‘Yujipilseong’ (2023), and ‘Jiseong Gamcheon’ (2023), as well as Dosan Ahn Changho’s ‘Yakyok Gaejo Sahoe Seonja Gaejo Agung’ (2019), and Manhae Han Yongun’s ‘Jeondaebeomnyun’ (2022). Based on the fund delivered this time, Starbucks plans to donate another independent cultural heritage artifact on the upcoming Gwangbokjeol.
The cumulative amount Starbucks has donated as a preservation fund for independent cultural heritage since 2015 to raise awareness of the value of our cultural heritage reaches 780 million KRW.
Kim Jong-gyu, Chairman of the Cultural Heritage National Trust, said, "We express our gratitude to Starbucks for practicing cultural heritage protection through donations to ensure that independent cultural heritage with historical significance can be well preserved," adding, "We will make sure that the value of Korea’s cultural heritage is well conveyed to future generations."
Jung-hyun Son, CEO of Starbucks Korea, said, “Ahead of Samiljeol, I would like to express my gratitude on behalf of all Starbucks partners for the opportunity to deliver funds that will be used to preserve our independent cultural heritage,” and added, “Starbucks will continue to actively participate in preserving and enhancing the value of our cultural heritage.”
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Since 2009, Starbucks has signed an agreement with the Cultural Heritage Administration and Cultural Heritage Keepers to actively practice the preservation of our cultural assets and independent cultural heritage through various activities such as preserving traditional culture in local communities, supporting the restoration and preservation of the Korean Empire’s Consulate in the United States, donating independent cultural heritage, and sponsoring cultural events at royal palaces.
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