K-Fashion Brand 'GimhaeGim' Causing a Stir in Paris, Lands at Lotte Department Store

Popup Store at Main Branch from 1st to 25th Next Month
'24 PS Resort Collection' Unveiled

Lotte Department Store announced on the 27th that it will showcase a pop-up store for the contemporary brand with a global fandom, ‘KimhaeKim (KIMHEKIM)’.

KimhaeKim is a 'high-end K-fashion' brand and a domestic designer brand that first gained attention overseas. In 2016, lead designer Kim Intae named the brand after his family name. KimhaeKim made its overseas debut through the 2019 Paris Fall/Winter Fashion Week and has since been featured in numerous online select shops such as global mall Farfetch and ESSENCE, gaining great popularity.

K-fashion brand 'Gimhae Kim'.

The flagship store located in Cheongdam-dong has more than half of its sales from foreign customers. As foreign customers show great interest, Lotte Department Store plans to lead the K-fashion trend by hosting this pop-up. The pop-up will be held from the 1st to the 25th of next month on the 3rd floor of the main store.

Through this pop-up, KimhaeKim will present this year’s 'PS Resort Collection.' This collection is inspired by sea sailors and features various marine look styles with ‘stripe’ patterns applied to Mikado silk stripe dresses, casual denim, and knits. In addition, the brand will simultaneously showcase the ‘Essential’ line, a unisex product line that embodies the brand’s core identity, including signature items such as KimhaeKim logo T-shirts, hoodies, and sunglasses. KimhaeKim also plans to gift Shield sunglasses worth 400,000 KRW to customers who purchase over 1,000,000 KRW in a day.

Jang Heehyun, Lotte Department Store’s women’s fashion buyer, said, “KimhaeKim is a K-fashion brand enjoying worldwide popularity with a global fandom of 330,000 through SNS and other channels,” adding, “We will continue to proactively introduce global K-fashion brands.”

This content was produced with the assistance of AI translation services.