NH Investment & Securities Launches New MTS for Vietnam Local Subsidiary

Launch of Differentiated MTS 'NHSV Pro'
Aiming to Enhance Customer Satisfaction Based on the 'Namu' Brand

NH Investment & Securities announced on the 27th that its Vietnamese subsidiary, NH Securities Vietnam (hereinafter NHSV), has launched a new mobile trading system (MTS) called 'NHSV Pro' to enhance retail customer satisfaction and strengthen digital financial services.

NHSV Pro is a differentiated MTS developed based on NH Investment & Securities' Namuh brand identity, incorporating additional services for novice local stock investors and the latest trends. It has introduced E-KYC to facilitate non-face-to-face account opening, significantly improving the convenience of account creation and enabling rapid account setup. Additionally, the app has been revamped with a user-centric approach to allow one-stop access to various value-added services within the MTS, such as investment education content, simulated trading services, and broker chat.

The MTS launch event was held on the 26th (local time) in Hanoi, Vietnam. NH Investment & Securities CEO Jung Young-chae, WM Digital Business Division General Manager Jung Joong-rak, and Global Business Headquarters CEO Kim Hong-wook attended the event. They also conducted meetings with local digital financial companies to strengthen digital business in Vietnam on-site.

CEO Jung Young-chae stated, "Through the launch of NHSV Pro, we aim to enhance customer satisfaction and provide a next-level digital financial platform service locally, growing NHSV into a leading digital securities firm in Vietnam."

NHSV is also scheduled to hold an opening ceremony on the 29th for the expansion and relocation of its Ho Chi Minh branch. As part of its efforts to become a leading digital securities firm, the Ho Chi Minh branch will be expanded and relocated, followed by plans to introduce next-generation systems, expand IT facilities, and secure a backup data center. NH Investment & Securities entered Vietnam in 2009 through a joint venture with the local securities firm CBV Securities and launched NHSV in 2018 after acquiring 100% ownership. NH Investment & Securities has focused on building a foundation by expanding its sales organization and upgrading IT systems to develop NHSV as a key hub in the Southeast Asian emerging market. As a result of these efforts, NHSV turned profitable in 2019 and achieved an ordinary profit of 2.8 billion KRW in 2023.

This content was produced with the assistance of AI translation services.