"A Dad's Room with Cooking as a Hobby"… Ottogi Participates in Seoul Living Design Fair

Main Exhibition 'Haengbok Planning Hall' Production Sponsorship
Utilizing Brand Elements such as Curry, Ketchup, Mayonnaise

Ottogi announced on the 27th that it will participate in the ‘2024 Seoul Living Design Fair’ held at COEX in Samseong-dong, Gangnam-gu, Seoul, from February 28 to March 3, and will sponsor the production of the main exhibition, the ‘Happiness Planning Pavilion.’

The Happiness Planning Pavilion is a curated exhibition where contemporary leading designers identify the key trend keywords of the year and suggest the direction the living industry should take. It is organized by the magazine ‘Happiness is Full of Home’ and features Creative Director Seo Young-hee and designer Lim Tae-hee, and can be visited at COEX Hall D.

This exhibition focuses on the space called ‘home,’ which has changed according to the flow of the times and lifestyle changes, and features stories of today’s homes and the families living there. Through eight persona rooms, each reflecting individual tastes, the exhibition aims to share thoughts on the contemporary ‘home full of happiness,’ that is, the ‘SWEET HOME.’

The company explained that this aligns with Ottogi’s vision of a Sweet Home. It hopes that the happiness derived from delicious and hearty food will spread from the dining table to the home and society. Ottogi plans to decorate the space with various products and goods to convey the value of the Sweet Home to visitors.

The ‘Happiness Planning Pavilion’ sponsored by Ottogi consists of eight rooms and two lounges. The first room, ‘Dad’s Room Who Loves Cooking as a Hobby,’ reflects the concern for family meals and happiness by actively utilizing brand elements such as Ottogi curry, ketchup, and mayonnaise. In this space, an event will also be held where visitors can receive brand artwork printed eco-bags featuring Ottogi’s design heritage, as well as products like curry, ketchup, and mayonnaise.

In addition, various persona rooms such as ▲Grandfather the Coffee Roaster ▲Grandmother the Knitting Artisan ▲Mother the Environmental Activist ▲Uncle the Neat Freak ▲Eldest Daughter the Whiskey Enthusiast ▲Youngest Son the Plant Lover ▲Youngest Child the Bookworm will be decorated with Ottogi products and goods.

Meanwhile, now in its 29th year, the ‘Seoul Living Design Fair’ is the largest living and lifestyle exhibition in Korea, attracting over 150,000 visitors annually. About 450 domestic and international companies and brands will participate to showcase diverse content.

This content was produced with the assistance of AI translation services.