From Popup Stores to Theme Parks... Naver Webtoon Expands Its Stage

Naver Webtoon announced on the 26th that it will collaborate with Lotte World Adventure for a seasonal collaboration based on the characters and world of the popular romance webtoon "Segimal Putsagae Boseuphagwon." This is the first collaboration with a theme park.

[Image provided by Naver Webtoon]

The collaboration will run from March 1 to May 26. Content will be showcased in more than 10 spaces, including exhibitions, experiences, merchandise sales, and performances.

"Segimal Putsagae Boseuphagwon" is a school-themed story about the protagonist "Miae," who is in the midst of adolescence, and her childhood friend "Cheol-i," who coincidentally gets assigned to the same class in the third year of middle school. They attend "Neunggeum Academy" together after school, and the story unfolds from there.

At Lotte World Adventure, visitors can experience the world of "Segimal Putsagae Boseuphagwon" through dedicated spaces and various content. The aim is to offer readers an experience that goes beyond simply reading the work, expanding into interactive experiences, performances, and merchandise. During the collaboration period, a pop-up store located within Lotte World Adventure will offer about 90 types of goods, including acrylic stands, random keyrings, and lenticular cards.

No Seung-yeon, head of Naver Webtoon's Global IP Business Office, said, "Following the pop-up stores we have been running since last year, we are now expanding to theme park collaborations to provide readers with more diverse offline experiences. Through expanding IP business offline, we aim to communicate closely with fans and lay the foundation for growing into an IP loved by all generations."

This content was produced with the assistance of AI translation services.