Seocho-gu Lowers Electronic Bulletin Board Advertising Fees for Small Business Owners by 80%

Electronic bulletin board at Yangjae Station. (Photo by Seocho District Office)

Seocho-gu, Seoul (Mayor Jeon Seong-su) announced on the 25th that it will significantly reduce the advertising fees for electronic billboards to ease the financial burden on small business owners struggling with high inflation and economic downturn.

Electronic billboards are digital banners using LED screens. They are installed in places with high foot traffic such as roads and intersections, delivering advertising content and being easily noticeable even at night.

The district has prepared promotional support measures to help small business owners who urgently need marketing assistance to promote their products and services and expand their sales channels. Starting next month, the advertising fee for electronic billboards, which can be posted for 10 days for small business owners in the area, will be reduced by 80% from the existing 50,000 KRW to 10,000 KRW, providing affordable promotional opportunities.

Additionally, electronic billboard panels that have been installed for over five years will be gradually replaced by the end of this year. The resolution will be doubled to 200,000 pixels.

Applicants can visit the local community service center in charge of their business area, fill out an application form, and submit a small business certificate. Electronic billboard advertisements last up to 15 seconds and are displayed about 140 times per day from 6 a.m. to midnight (6 a.m. to 10 p.m. at the Express Bus Terminal intersection). For more details, contact the Urban Planning Division of Seocho-gu Office.

Seocho-gu’s electronic billboards are installed near Gangnam Station (Exit 7), Gyodae Station (Exit 5), Yangjae Station (Exit 2), Isu Station (Exit 6), Sadang Station (Exit 2), Express Bus Terminal intersection (Banpo 4-dong), and the three-way intersection in front of Yangjae Truck Terminal (Yangjae 2-dong).

Meanwhile, to eradicate illegal advertisements and indiscriminate banners, the district removed banner stands in 2008 and became the first in the nation to install electronic billboards.

This content was produced with the assistance of AI translation services.