At GS25, 'GS Pay'... "Topped last month's simple payment usage rate"

GS Pay January Transactions Double Year-on-Year
Usage Frequency Up Due to Payment Convenience, Security, and Discount Benefits

GS Retail's convenience store GS25 announced on the 25th that its own payment method, 'GS Pay,' achieved the highest usage rate among simple payment methods last month.

GS Pay is a simple payment system launched by GS Retail in August 2021. When customers link their credit card or payment account to GS Pay, they can use it with just one click across all GS Retail brands, including GS25, GS The Fresh, and GS Shop. When paying with GS Pay, customers also receive benefits such as 2% GS&POINT accumulation (for account payments) and additional discounts on promotional products.

A customer is purchasing a product using GS25's own simple payment system, GSPay.
[Photo by GS Retail]

GS25 analyzes that the convenience and security of payments, monthly discount events, and the integrated lock-in effect connecting convenience stores, supermarkets, and home shopping have increased the frequency of GS Pay usage.

In fact, the number of GS Pay transactions in January increased by 104% compared to the same period last year, more than doubling. Customer data shows that customers who used GS Pay had over 103% more payment transactions than those who did not use it.

The age distribution of GS Pay users is ▲20s 28.3%, ▲30s 29.9%, ▲40s 27.5%, ▲50s 9.6%, and ▲others 4.7%. GS25 explained that the 20s and 30s generations, who are familiar with apps and simple payments and are highly interested in convenience store promotional products and discount benefits, showed the highest usage rates.

GS25 expects GS Pay to create a virtuous cycle by increasing customers' store visit frequency and boosting sales. Accordingly, they plan to provide personalized shopping information and discount promotions based on payment data analysis to increase GS Pay users while offering more benefits.

Hwang Hyun-ah, Manager of the Partnership/Promotion Team at GS Retail, said, "GS Pay, which offers fast payments and various benefits, is steadily growing as it receives positive responses from customers. We will continue to strengthen GS Pay’s unique and differentiated events and expand partnership areas to accelerate securing and retaining loyal customers."

Meanwhile, GS25 will hold a special event called 'Buy with GS Pay at GS25' in March to celebrate the new semester and the full spring season. Throughout March, promotions will include ▲Buy 1 Get 1 Free on all premium bakery products from Breadique ▲Buy 1 Get 1 Free on 3 types of Chicken25 ▲Buy 1 Get 1 Free on 28 popular products ▲Free roasted sweet potatoes and fish cake ▲Buy 1 Get 1 Free on 2 types of Cafe25 iced latte ▲30% payback on 3 types of Cafe25 Americano. GS Pay can be signed up for through the 'Our Neighborhood GS' app.

This content was produced with the assistance of AI translation services.