Busan City Recruiting Companies to Join Excellent Products Shopping Shop 'Dongbaek Sanghoe'

Promotion and Market Expansion for Local Companies' Products... Recruiting Around 30 Supported Companies

Selected Companies Through Screening to Supply Products at Dongbaek Sanghoe for 6 Months

Busan City is recruiting companies to join the Busan Excellent Products Shopping Shop ‘Dongbaek Sanghoe’ from the 26th to March 21st.

Shinsegae Department Store Centum City Branch Basement 2nd Floor Dongbaek Sanghoe.

‘Dongbaek Sanghoe’ is a win-win space established on the B2 floor of Shinsegae Department Store Centum City Branch through cooperation between the city and Shinsegae to promote products of small and medium-sized enterprises and small business owners in the Busan area and support market development.

It started operating in March last year, and currently, 36 companies are operating here, exhibiting and selling about 185 products.

The companies to be recruited this time are around 30, and if finally selected as tenant companies, they can supply their products to the Dongbaek Sanghoe store for six months from the date of entry. Dongbaek Sanghoe promotes seasonal events such as special sales along with store operation and management.

Screening will be conducted from the end of March to mid-April for products of companies wishing to enter, and after product verification, if finally selected as tenant companies, they will enter Dongbaek Sanghoe in May and supply up to five types of their products.

The entry period may be adjusted throughout the year according to the operating agency’s policy, such as product replacement.

Especially this year, to quickly reflect rapidly changing consumer trends, plans include ▲frequent adjustment of seasonal product placement periods ▲preparation of tasting and experience spaces in the store ▲and voluntary promotion planning by tenant companies every month.

The store will be operated to encompass all generations, from the MZ generation attracted by emotional value to the 4050 generation focusing on cost-effectiveness.

Companies wishing to enter Dongbaek Sanghoe can refer to the announcement posted on the Busan Economic Promotion Agency website and submit an application form by email by March 21st.

Shin Chang-ho, Director of the Digital Economy Innovation Office of the city, said, “Dongbaek Sanghoe provides consumers with opportunities to experience new products or brands while serving as a platform to strengthen the market position of corporate brands. Our city will continue to strive to promote Busan area products and expand online and offline sales channels, and we ask for the active participation and interest of excellent small and medium-sized enterprises in Busan with competitiveness and capabilities in this recruitment of tenant companies.”

This content was produced with the assistance of AI translation services.