Shinsegae Department Store Gangnam Branch Debuts 'Baby Dior'… "Shall We Try Baby Perfume?"
Premium Gifts Available Including Strollers and Skincare
Shinsegae Department Store announced on the 22nd that it has opened the first-ever dedicated gift store for the French luxury brand Dior's children's line, 'Baby Dior,' at its Gangnam branch in Korea.
Previously, Shinsegae Gangnam opened the first Baby Dior clothing store in Korea in 2022. The company explained that the second Baby Dior store was opened to meet the growing demand for premium baby products.
The 'Baby Dior Gift Store,' located on the 10th floor children's specialty section of the Gangnam branch, offers a collection of gifts for childbirth and childcare, including strollers and newborn bodysuits. It also features premium skincare products launched in November last year, available for the first time in Korea. Baby perfumes, made with consideration for delicate baby skin, are also available for purchase.
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Shinsegae Department Store plans to expand its premium children's product lineup to capture the gift market. Next month, Centum City will see the opening of Moncler Enfant, Nike Kids, the French luxury baby brand Atelier Choux, and the girls' clothing select shop Aconte, among others.
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