Hanacard Launches New Premium Brand 'Jade'
Hana Card announced on the 20th that it has launched a new premium brand, JADE.
JADE literally means 'jade' or 'precious stone.' It can be expressed in various colors ranging from bright white to pale green reminiscent of Hana Financial Group, and vivid green, symbolizing 'Hana Card's unique premium color.'
Through JADE, which symbolizes luck and prosperity, Hana Card plans to provide a special brand experience to customers using Hana Card's premium cards.
The first product under the JADE brand, 'JADE Classic,' was launched the day before. It offers four designs so customers can choose according to their preferences. Three additional products are scheduled to be introduced in the first half of this year.
The annual fee is 120,000 KRW for overseas use (VISA), and VISA Signature services are provided.
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A Hana Card representative stated, “JADE is a premium brand accessible to everyone, allowing customers to enjoy dignified premium benefits,” adding, “We will strive to establish JADE as Hana Card’s representative brand by providing differentiated brand experiences in the future.”
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