Excellent Online Export SME Gudai Global
Listening to On-site Difficulties

The Small and Medium Business Corporation (SBC) announced that Chairman Kang Seok-jin met with K-beauty export company Gudai Global at the CJ Olive Young headquarters located in Yongsan-gu, Seoul, on the 16th to have a communication session. This meeting was promoted to explore ways to revitalize exports of small and medium enterprises and to listen to on-site opinions from successful online export companies.


Gudai Global launched its own functional herbal cosmetics brand, "Joseon Minyeo," and has built high recognition in global markets spanning 60 countries including the Americas, Europe, and Southeast Asia. Last year, it achieved annual sales of 140 billion KRW and aims to reach 300 billion KRW in sales this year.


Chairman Kang Seok-jin is speaking at the on-site communication meeting with Gudai Global.

Chairman Kang Seok-jin is speaking at the on-site communication meeting with Gudai Global.

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On that day, Chairman Kang said, "Due to uncertainties in the global economy such as the prolonged Russia-Ukraine war, Red Sea risks, and high inflation, South Korea's total exports in 2023 decreased by 7.5% compared to the previous year. Although exports by small and medium enterprises also decreased by 2.3% year-on-year, online exports grew by 11.3% last year, serving as a breakwater that mitigated the overall decline in South Korea's exports by showing annual growth."


Cheon Ju-hyeok, CEO of Gudai Global, said, "For small and medium enterprises wishing to export, online export is not an option but a necessity. However, from the terminology of online export to export-related regulations, permits, product registration procedures, and local market information, it feels overwhelming from the very beginning."



In response, Chairman Kang said, "Through GobizKOREA, SBC will strive to provide export SMEs with key information such as online export-related regulations, local market information, and country-specific permit procedures to support them," and "SBC will do its utmost to support our small and medium enterprises to grow into global strong small and medium enterprises through global market entry."


This content was produced with the assistance of AI translation services.

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