Netmarble Unveils New Title Asdal Chronicle... "Aiming to Expand Domestic MMORPG Market" (Comprehensive)
Kwon Young-sik CEO "First Project for a New Leap"
Scheduled for Release in April in Korea, Taiwan, Hong Kong, and Macao
Kwon Young-sik, CEO of Netmarble, is delivering a welcome speech at the media showcase for "Arthdal Chronicles: The Three Powers" held on the 15th.
[Photo by Lee Sung-min]
Netmarble emphasized a new leap forward this year by unveiling its highly anticipated title, "Arthdal Chronicles: Three Powers." Netmarble plans to expand the market through several new massively multiplayer online role-playing games (MMORPGs), including Arthdal Chronicles.
On the 15th, Netmarble held a media showcase to announce the new MMORPG, Arthdal Chronicles. Kwon Young-sik, CEO of Netmarble, stated, "Arthdal Chronicles is the first project for Netmarble's new leap forward this year," adding, "Based on our excellent intellectual property (IP) interpretation skills and development experience, we will provide users with new enjoyment and experiences."
He continued, "Netmarble has reinterpreted famous IPs and introduced them to the market, receiving much love," and said, "We are confident and expect that this will change the landscape of the existing MMORPG market."
Furthermore, CEO Kwon Young-sik expressed hopes for expanding the domestic MMORPG market, which is currently facing a downturn, by adding upcoming new titles. He said, "User fatigue has been considerable, and with many more games available than before, the number of MMORPG users has shrunk," but added, "We are preparing a total of three MMORPGs this year, aiming to expand the Korean MMORPG market, and we will prepare well to make them successful."
Arthdal Chronicles is regarded as a promising title expected to strengthen Netmarble's competitiveness in the gaming business and improve its performance. Netmarble's consolidated sales last year were 2.5014 trillion KRW, down 6.4% from the previous year, with an operating loss of 69.6 billion KRW. However, in the fourth quarter alone, operating profit turned positive at 17.7 billion KRW, marking a turnaround. Netmarble plans to continue this momentum through the release of new titles such as Arthdal Chronicles.
Arthdal Chronicles was produced through a collaboration between Netmarble and Studio Dragon. Netmarble has been jointly developing the IP with Studio Dragon since season 2 of the drama "Arthdal Chronicles." The newly revealed Arthdal Chronicles game was also created through this partnership. The game is based on the same universe as the drama and is designed around the concept of three powers?Arthdal, Ago, and lawless forces?engaging in large-scale power struggles to dominate the continent of Arth.
Netmarble aimed to realize a society of large-scale power struggles based on competition and conflict among the three powers, as well as political and economic cooperation.
Seo Woo-won, CEO of the developer Netmarble F&C, said, "While continuing the vast world of the Arthdal Chronicles IP, we have added game-specific stories and settings to expand it into a unique universe," and added, "We have prepared diligently over a long period, and we will do our best during the remaining time to ensure many users can enjoy the game."
Netmarble plans to simultaneously launch Arthdal Chronicles in April in South Korea, Taiwan, Hong Kong, and Macau. The game will be available on both mobile and PC platforms. Pre-registration has started today through the official website, Google, Apple, and KakaoTalk.
For user convenience, Netmarble will provide ▲a dedicated service department ▲AI-based measures against botting ▲an Arthdal integrated information system ▲and remote services. Through the Arthdal integrated information system, users can check key information such as faction rankings and marketplace prices on the official website without logging into the game. The remote service supports PC remote play via mobile devices.
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Netmarble plans to hold broadcasts with every major update. They will also operate a bulletin board where users can see how their feedback is applied to the game. A creator support system is also in preparation. This system allows users to support creators without additional costs, enabling creators to produce and create high-quality content. Details will be provided through the official website in the future.
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