KB Securities Launches 'MPTI' Service, a Content Preference Indicator

Classifying Content Viewing Behaviors into 16 Types
Entertainingly Matched with 16 Global Stock Billionaires

KB Securities announced on the 15th that it has launched the 'MPTI' service to provide personalized content based on customers' content viewing habits.

MPTI stands for M-able contents Preference Type Indicator, a service that analyzes content on KB M-able (M-able) and classifies it into 16 content consumption habits. This service analyzes the KB M-able content viewing patterns over the past four weeks for customers who have consented to marketing, dividing them into eight categories, and also reflects stock-related pages such as domestic market price inquiries outside of content.

Through this service, customers can explore investment ideas by viewing introductions to stock tycoons representing each of the 16 MPTI-matched types, as well as the returns of top investors similar to themselves, and stocks that are big winners or losers.

Based on the frequency of content viewed when customers access KB M-able, they are classified into Intensive and Extensive readers, Fact type who mainly view objective content such as news and disclosures, and Notion type who mainly view expert analysis materials. Additionally, based on reading speed, users are categorized as Skimming or Perusing, and based on content variety, as Absorbed who mainly view one type of content or Diverse who view a wide range of content types, allowing users to understand their content consumption habits.

For example, the versatile trendsetter 'ENSD' is described as a type that quickly reads various types of content such as expert analysis materials, likened to Tesla CEO Elon Musk who rapidly catches trends and absorbs areas of interest like a sponge. The companies matched here are not actual MPTI profiles of the entrepreneurs but are created by KB Securities to engage customers.

In addition, users can view interesting and diverse data such as today's highlighted content frequently viewed by investors in their MPTI group, the top trading trends of their MPTI group, and their own profit ranking.

Ha Woo-sung, Head of Digital Business Division at KB Securities, said, "Because the analysis is based on actual customer behavior data, this service enhances customer empathy and enjoyment more than traditional survey methods," adding, "We will strive to provide customized products and friendly content tailored to customer characteristics by adding detailed analyses such as financial products in the future."

The MPTI service can be accessed on the MY KB screen of KB Securities' Mobile Trading System (MTS) KB M-able.

This content was produced with the assistance of AI translation services.