UK Fortnum & Mason Introduces Six Varieties of House Blend Coffee for the First Time

Roasting Level Broadens Spectrum According to Taste and Aroma

British brand Fortnum & Mason announced on the 14th that it will introduce six types of House Blend coffee to the domestic market for the first time. To satisfy the increasingly diverse coffee preferences of consumers, the product spectrum has been expanded according to roasting level, taste, and aroma.

The House Blend Coffee Collection is ground coffee made from the finest ingredients supplied by Darkwood Coffee in the UK. It can be used directly in drip bags or coffee machines, and thanks to its stylishly colored packaging, it is also perfect as a gift.

Fortnum & Mason Coffee New Product Lineup of 6 Varieties

The House Blend coffee is the result of Fortnum & Mason's years of effort to provide excellent coffee. By collaborating with trusted suppliers, the coffee products have been upgraded through meticulous processes to create the perfect taste and aroma.

The signature product is the ‘Piccadilly Blend,’ characterized by a harmony of dark chocolate and hazelnut with a creamy taste. The ‘Kings Blend’ is a modern adaptation of the blend originally created for Edward VII, combining beans from South America, Ethiopia, and India to boast rich milk chocolate and hazelnut aromas. Meanwhile, the ‘Queens Blend,’ inspired by Queen Alexandra, offers an elegant and bright coffee time with a combination of orange zest and jasmine, fit for a queen.

If you prefer coffee in the morning, the ‘Breakfast Blend’ is recommended. A cup of coffee with the sweetness of vanilla and the freshness of apricot can awaken a refreshing morning. The ‘After Dinner Blend’ is a coffee suitable for enjoying after dinner, featuring subtle cocoa notes and a deep smokiness. The decaffeinated ‘Anytime Blend’ has a gentle chocolate aroma and smooth finish, allowing you to enjoy it anytime without worry.

The new coffee collection will be available first at the Shinsegae Department Store Gangnam branch in February. In addition, Fortnum & Mason’s teas, biscuits, and teaware products can be purchased at five offline stores including Shinsegae Department Store’s main branch, Gangnam branch, Gyeonggi branch, Centum City branch, and Art & Science branch, as well as online at SSG.com and KakaoTalk Gift.

This content was produced with the assistance of AI translation services.