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CU 'Bakehouse 405' Surpasses 3 Million Sales
Selling 100,000 Units Monthly... 14 Units Sold Per Minute
Three New Products Launching from the 14th This Month

CU, a convenience store operated by BGF Retail, announced on the 13th that its differentiated bakery product series 'Bakehouse 405' surpassed a cumulative sales volume of 3 million units within five months of its launch.

The name Bakehouse 405 is derived from the address of BGF Retail’s headquarters, symbolizing that CU is the place where bakery-level quality bread is planned.

CU, a convenience store operated by BGF Retail, announced on the 13th that its differentiated bakery product series 'Bakehouse 405' surpassed 3 million units in cumulative sales just five months after its launch. A model is introducing the Bakehouse 405 products.
[Photo by BGF Retail]

Starting with the release of two types of soft rolling bread that tear apart along the grain in August last year, CU sequentially introduced 11 types of bread including waffles, red bean bread, soboro bread, and pastries.

The Bakehouse 405 series recorded cumulative sales of 1 million units just two months after its launch. The sales pace gradually increased after the launch, with an average of about 100,000 additional units sold each month, surpassing 3 million units in cumulative sales last month. Simply calculated, this means about 20,000 units are sold daily, or approximately 14 units per minute.

Thanks to this popularity, CU’s bakery product sales revenue has shown growth every year. CU’s year-over-year sales growth rates for bread products were ▲11.7% in 2021, ▲51.1% in 2022, ▲and 28.3% in 2023.

Riding on this popularity, CU will sequentially launch the Bakehouse 405 series products?Original Cream Puff Bread, Honey Rolling Mini Bread, and Cream Cheese Walnut Bread?starting from the 14th of this month. The Original Cream Puff Bread is a half-moon shaped bread filled with cream puff. The Honey Rolling Mini Bread is made by stacking thin and soft bread layers with a honey flavor added. The Cream Cheese Walnut Bread contains cream cheese and is topped with savory walnuts.

Meanwhile, throughout this month, CU is holding a promotion on the Bakehouse 405 series where customers can purchase at up to 65% discounted prices by earning points or scanning the payment QR code via CU’s own app, Pocket CU, for a 50% discount, or paying with NH Nonghyup Card for a 30% discount. There is also an additional 1,000 KRW discount when purchasing get Americano instant coffee together with the Bakehouse 405 series.

Additionally, during February, Pocket CU will give away free exchange coupons for all Bakehouse 405 series products to the first 1,000 customers every day at 11 a.m.

Joonhyung Cho, head of the Snack Food Team at BGF Retail, said, “Despite rising prices of milk, butter, and other ingredients, we launched the Bakehouse 405 series so that customers nationwide can enjoy high-quality bread at reasonable prices.” He added, “Going forward, CU will continue to maintain product differentiation from competitors through Bakehouse 405, the ultra-low-price Deuktem series, and the Amazing Convenience Food series.”

This content was produced with the assistance of AI translation services.