"Even Clumsy Hands Break Even"... CU Sells 'Random Wine' Secret Box

Win Up to 70,000 Won Wine

CU is launching the industry's first secret box containing random wines. On the 12th, CU announced that it will sell approximately 10,000 limited edition units of the "Secret Wine Box," which randomly includes three types of red wine.

The three wines included (San Felice Vigorrello, Ossier Selection, Barbanera Eterno) are popular products sold at a minimum market price of 20,000 KRW. CU explained that this product was planned to allow more customers to easily access high-quality wines by adding a special fun element to a differentiated product that maximizes cost-effectiveness.

In particular, the "San Felice Vigorrello" included in this lineup is a famous product selected six times as one of Wine Spectator's Top 100 Wines, known for its strong flavor and excellent balance. If you pick this product, which has about a 5% chance, you can get it at a price up to three times cheaper than the regular price of around 70,000 KRW.

To celebrate February, CU has prepared abundant wine events. First, CU's differentiated wine "Eum!(mmm!)" series offers a "the more you buy, the cheaper it gets" promotion. Eum Pinotage and Malbec can be purchased at 15,900 KRW, 14,900 KRW, and 13,900 KRW per bottle when buying 3, 6, and 12 or more bottles, respectively. Eum Riesling and Premium can be purchased at 11,900 KRW, 11,900 KRW, and 9,900 KRW per bottle for the same quantity ranges. Additionally, 10 wines of the month (such as Robert Mondavi Pinot Noir, Stone Bay Sauvignon Blanc, etc.) are sold at a 20% discount every Friday and Saturday.

Juhyeon Don, MD of the Alcohol Team at BGF Retail, said, "We have prepared differentiated products with both cost-effectiveness and fun, as well as abundant benefits, to present high-quality wines to customers." He added, "CU will continue to devise and provide various products and services to offer customers a special shopping experience."

This content was produced with the assistance of AI translation services.