The Transformation of Large Marts... Filling 90% with Food Boosts Customer Numbers and Sales Dramatically

Lotte Mart Eunpyeong Branch 'Grand Grocery'
Customer Increase by 15%·Sales Up 10%

Lotte Mart announced on the 12th that its Eunpyeong branch, newly renovated as the grocery specialty store 'Grand Grocery,' has established itself as a next-generation store with simultaneous increases in sales and customer numbers.

Grand Grocery, meaning a 'grand grocery general store,' was unveiled on December 28 last year by renewing the existing Eunpyeong branch. It attempted a groundbreaking change by configuring the ratio of food to non-food items at 9 to 1, a first for large marts.

Centered on Lotte Mart's largest scale of ready-to-eat and instant meal stores, it was filled with differentiated content such as intelligent farms (smart farms), dry-aged meat and health food specialty zones. The significantly reduced non-food section compared to the past was composed by carefully selecting only products with high purchase frequency among customers.

The effects of the renewal appeared immediately. Looking at the performance for six weeks from reopening until the 7th of this month, the number of visiting customers increased by about 15%, and sales rose by about 10% compared to the same period last year.

The initial success was led by the 'Long Deli Road,' a 44-meter-long space filled with ready-to-eat and instant meal products. The Long Deli Road, composed of 'Yorihada Kitchen,' where American-style Chinese food can be taken buffet-style, 'Yorihada Sushi,' which claims to be a large mart-style omakase (chef's special), and 'Yorihada Grill,' which gathers easy-to-cook grilled items in one place, attracted the main customer base of newlyweds and people in their 30s and 40s. In particular, sales of the instant meal product group, which doubled the product assortment, increased by 60% compared to before the renovation, driving the overall performance growth.

The fresh and processed food stores reflected the demand of commercial districts that prefer trendy ingredients by implementing customized stores, gaining customer approval. Agricultural products, which expanded eco-friendly assortments and enhanced freshness through urban smart farms, saw sales increase by 40%, and livestock products, which broadened the selection of premium meat products, increased by about 15%.

Lotte Mart plans to gradually expand the successfully established Grand Grocery as a next-generation core store type along with the flagship store 'Zeta Plex,' considering surrounding commercial districts and main consumer groups.

Park Jun-beom, head of Lotte Mart Grand Grocery Eunpyeong branch, introduced it as "the store that most intuitively implements Lotte Mart and supermarket's integrated vision 'Number One Grocery Market' and a next-generation store that suggests the direction of offline retail," adding, "We will continue to present differentiated food offerings unique to Grand Grocery and maintain good results."

This content was produced with the assistance of AI translation services.