Mom's Touch to Enhance Quality and Hygiene Management Capabilities at 1,400 Franchise Stores

Operation of Integrated Quality and Hygiene Management System
Expansion of Store Hygiene Verification System to 4 Stages

Mom's Touch, a native burger and chicken brand, has launched quality and hygiene management across its 1,400 franchise stores nationwide.

On the 7th, Mom's Touch announced that it is operating an 'Integrated Quality and Hygiene Management System (M-QMS)' centered on a triangular alliance of the franchise headquarters, partner companies, and franchise stores to enhance the quality and hygiene management capabilities of its franchisees.

Mom's Touch operates an 'Integrated Quality and Hygiene Management System (M-QMS)' centered on a triangular alliance of the headquarters, partner companies, and franchise stores.

The hygiene verification system for stores has been expanded to four stages, and the management system has been reestablished to enable swift responses to consumer complaints. Franchisees are encouraged to strengthen their own hygiene management capabilities and actively promote the Ministry of Food and Drug Safety's 'Restaurant Hygiene Grade Certification' so that customers can use the stores with confidence.

Last year, from June to September, when temperatures rise, Mom's Touch operated a 'Second Half Intensive Hygiene Management Emphasis Period.' They established the '11 Hygiene Management Principles,' which inspect the entire process from personal hygiene to ingredient and cooking environment management, and franchise owners used these principles to create hygienic environments. Education on updated food safety regulations and food safety management measures for group orders was also provided to support franchise owners.

As a result, the number of administrative actions by the Ministry of Food and Drug Safety decreased by about 30%, from 51 cases in 2019 to an average of 34 cases per year in 2020. This is analyzed to have led to preventing losses due to penalties such as business suspension and strengthening consumer trust.

Mom's Touch is also investing in building systems for new revenue generation and efficient store operation for franchisees. The introduction of the 'Grilled Beef Burger' is a representative example. As the brand's first handmade beef burger, they installed grills, interior, and other equipment worth millions of won necessary for beef burger preparation free of charge in about 500 franchise stores. They also discovered a complex store model that can sell pizza menus together and applied it to actual stores.

At the 'Training Center,' which replicates the same interior and flow as the stores, franchise owners receive systematic education and practice covering the entire process from menu ordering to manufacturing, packaging, and serving. To develop various menus and services, Mom's Touch also operates 'Mom's Touch LAB' stores in major commercial districts in Gangnam and Gangbuk.

Currently, Mom's Touch boasts a franchise fee of 5.5 million won, the lowest in the industry, and the designation of essential items as strengths. The headquarters covers 100% of advertising costs, supports franchise store expenses, and maintains a zero commission policy on interior costs. In particular, franchise owners are allowed to select interior companies themselves to avoid unnecessary middle margins. A Mom's Touch representative said, "The initial franchise cost is about 25-45% of major competitors, but the average sales per unit area in 2021 was about 18.18 million won, up to 30% higher compared to major burger competitor brands."

This content was produced with the assistance of AI translation services.