Suncheon-si Holds Ceremony to Unveil New Symbol CI for the First Time in 23 Years

Announcing Suncheon’s New Beginning with Future Visions Including Global Marketing

Suncheon City, Jeollanam-do (Mayor Noh Gwan-gyu) announced that it has completely replaced its CI (Corporate Identity).

CI refers to a representative symbol expressing the image of an institution or organization, and this CI replacement comes 23 years after the introduction of the existing emblem mark in 2001. The new CI was finally decided as a wordmark that embodies the city's new future vision, such as globalization and global marketing.

[Photo by Suncheon City]

The existing CI, inspired by Nagan Eupseong Fortress, emphasized the city vision at the time as a "culture and education city." There have been continuous calls for the development of a new CI to reflect the increased brand value of Suncheonman Bay and the changed city status due to the Garden Expo.

Accordingly, in April last year, the city officially began developing the CI through a design development project for Suncheon City's symbols, and after collecting opinions through public hearings, preference surveys, and public design reviews, the new integrated brand was finalized.

The ‘S’ in the wordmark symbolizes the waterway of Suncheonman Wetland and the vigorously flying hooded crane, while the encircling ‘C’ expresses the will to lead all fields such as culture, tourism, economy, and welfare. The ‘E’ represents Bonghwasan, a representative mountain of Suncheon, symbolizing the pride of Suncheon as a first-class ecological capital of Korea.

The colors are also composed of natural colors symbolizing Suncheon. Colors extracted from representative local resources of Suncheon, such as Hooded Crane Black, Ocheon Square Green, Suncheonman Orange, and Mudskipper Blue, were designated as exclusive colors.

At the "Suncheon City's New CI Proclamation Ceremony" held on the 6th at Green Island, about 1,000 members of institutions, organizations, and Suncheon citizens attended, confirming the enthusiastic interest of citizens in the new symbol.

During the proclamation ceremony, a report on the CI development process and a joint proclamation performance were held. Mayor Noh Gwan-gyu and Suncheon City Council Chairman Jeong Byeong-hoe raised the flag with the new wordmark alongside two children symbolizing Suncheon's future, adding significance to the ceremony.

Mayor Noh Gwan-gyu said, "The new CI, replaced after 23 years, signifies a new chapter in Suncheon's history," and added, "As the new integrated brand embodies the city's new future vision, we will exert all our capabilities to complete the hub city of the South Coast Belt that can stand shoulder to shoulder with the world's leading cities."

Chairman Jeong Byeong-hoe of the Suncheon City Council stated, "The new CI is a symbol that widely promotes Suncheon's value as Korea's representative ecological and garden city both domestically and internationally," and added, "The Suncheon City Council will also do its best to help the city leap forward as a first-class city in line with the meaning of the newly proclaimed symbol."

Meanwhile, the newly introduced CI will be gradually applied to various facilities related to the city after the proclamation ceremony.

Suncheon = Asia Economy Honam Reporting Headquarters Reporter Lee Yeon-kyung hss79@asiae.co.kr

This content was produced with the assistance of AI translation services.