High Evaluation of Interior and Exterior Design and Safety Convenience Features

The new Mercedes-Benz E-Class has been selected as the Car of the Month by the Korea Automobile Journalists Association.


On the 6th, the Korea Automobile Journalists Association (KAJA) announced that the 'The New E-Class' was chosen as the Car of the Month for February 2024.


The association's Car of the Year selection committee evaluates newly released and facelifted models from the previous month to announce the Car of the Month. The evaluation criteria include ▲interior/exterior design and emotional quality ▲safety and convenience features ▲power performance ▲energy efficiency and greenhouse gas emissions ▲marketability and purchase intention, totaling five categories.


Among the new cars introduced last month, candidates included Land Rover's 'New Discovery Sport,' Mercedes-Benz's 'The New E-Class,' Audi's 'The New SQ7 TFSI,' and Jeep's 'The New 2024 Wrangler.' Among these, The New E-Class scored 32.7 out of 50 points and was ultimately selected.


'The New E-Class' received 7.7 points (out of 10) in the interior/exterior design and emotional quality category and 7 points in the safety and convenience features category.



Jung Chi-yeon, chairperson of the Car of the Year selection committee, said, "'The New E-Class' offers a new level of digital experience by harmoniously blending tradition and modernity in its design and equipping the third-generation MBUX infotainment system. It stands out for applying electrification technology across all models and featuring advanced safety and convenience equipment."

Korean Car Journalists Association's February Car of the Month: 'Mercedes-Benz The New E-Class' View original image


This content was produced with the assistance of AI translation services.

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

Today’s Briefing