Hyundai Motor Sponsors Whitney Biennale in the U.S.

Hyundai Motor Company announced on the 5th (local time) that it has signed a 10-year long-term sponsorship agreement with the Whitney Museum of American Art in New York, on the East Coast of the United States.

Under this agreement, Hyundai will sponsor the Whitney Biennial, the Whitney Museum's flagship program held every two years. The Biennial is a large-scale biennial exhibition, and the Whitney is considered one of the world's top three biennials alongside the Venice Biennale in Italy and the S?o Paulo Biennial in Brazil.

Hyundai will support the event five times from this year through 2032. This year marks the 81st Whitney Biennial, which will be held for five months starting from the 20th of next month.

Whitney Museum of American Art seen from the High Line in New York
Photo by Timothy Schenck

According to the agreement, a new exhibition program called the ‘Hyundai Terrace Commission’ will be held annually at the museum’s outdoor exhibition space. Various genres of installation works such as sculptures, performances, and multimedia will be showcased at the exhibition space located on the museum’s 5th-floor outdoor terrace.

This space, known as the ‘Test Platform,’ was created as an experimental space by architect Renzo Piano and is the largest outdoor exhibition area at the Whitney Museum. The company stated that this aligns with Hyundai’s art sponsorship direction, as it breaks down the boundaries between inside and outside the museum, allowing more people to experience art.

Jung Eui-sun, Chairman of Hyundai Motor Group, said, "Through a long-term partnership with the Whitney Museum, we aim to deeply understand the diversity presented by artists in our society and contribute to creating a sustainable future."

Scott Rothkopf, Director of the Whitney Museum, said, "The outdoor terrace exhibition space is expected to foster free and active experimentation by curators and artists, as it organically connects the adjacent environments such as the Hudson River and the High Line Park with the New York community."

Whitney Museum of American Art exterior view
Photo by Ronald Amstutz

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