Pyeonstaurant Winning Menus Achieve '50 Billion KRW Sales'... 'Lee Chanwon Series' Ranks 1st

31 Winning Menu Items Achieve Results After 1 Year and 8 Months
Lee Chan-won Series Sells 15 Million Units, Recording Highest Sales
"Plan to Continue Exclusive Partnership with Pyeonstorang"

GS Retail's convenience store GS25 announced on the 6th that the cumulative sales of 31 winning menu items launched in collaboration with the TV entertainment program 'New Product Launch Pyeonstorang' have exceeded 50 billion KRW as of the end of last month.

A customer is looking at the Pyeonstorang products introduced by GS25.
[Photo by GS Retail]

Pyeonstorang is an entertainment program where contestants compete to present winning menu items, and GS25 has been launching these winning menus since May 2022. GS25 released 1 to 2 Pyeonstorang products each month, generating sales of approximately 2.5 billion KRW.

In particular, the seven winning menu items by contestant Lee Chan-won, including the 'Chantto Tteokgalbi Cheese Burger,' sold about 15 million units cumulatively, becoming the highest-grossing series. Two items, 'Eonamseonsaeng Myeongran Jeyuk Gimbap' by contestant Ryu Soo-young and 'Kkaennip Pesto Sundaegukbap' by contestant Lee Sang-yeop, ranked among the top-selling Pyeonstorang products as of last month.

This year, Pyeonstorang products are expected to continue being available through GS25. GS25 decided to maintain its exclusive convenience store partnership with Pyeonstorang, judging that beyond direct sales effects, indirect benefits such as publicity and brand value enhancement are being realized.

GS25 plans to expand the previously monthly Pyeonstorang product launch themes into an annual concept called 'Everyone's One Meal.' This strategy aims to actively attract customers aged 40 and above, beyond the core 10-30s customer base.

Kim Young-jin, head of GS Retail's Product Strategy Team, stated, "The Pyeonstorang products introduced through GS25 have generated economic effects worth hundreds of billions of won, drawing attention as one of the most successful content commerce cases. GS25 will continue to lead the expansion of gourmet culture that all age groups can enjoy together."

A model is posing with the Pyeonstorang product series launched by GS25.
[Photo by GS Retail]

This content was produced with the assistance of AI translation services.