The Safari Chair Yongjin Jeong Sat On, Priced at... Where to Buy It for Half of Half the Price?

Attached with animal plush and backrest made of real fur
Consistently posting on SNS and actively communicating

Jung Yong-jin, vice chairman of Shinsegae Group, known as a "business celebrity" with about 840,000 followers, has attracted attention by posting a photo of himself sitting on an expensive chair on his social networking service (SNS). On the 29th of last month, Jung posted on his Instagram, "I bought a brother's chair. Surprisingly comfortable," and added, "Friends, guess how much it costs."

Jung Yong-jin, vice chairman of Shinsegae Group, known as a 'business celebrity' with about 840,000 followers, recently attracted attention by posting a verification photo on his social networking service (SNS) showing him sitting on an expensive chair.
[Photo by Jung Yong-jin Instagram]

Netizens showed interest in the post and began to identify the chair. The chair is presumed to be the "African Safari Chair" by the Belgian brand APCollection. The official website shows it as "sold out." This animal-decorated chair was produced as a limited edition, priced at 14,900 euros (approximately 21.43 million KRW). It features various animal figures such as elephants, sea lions, and zebras attached, and the backrest is covered with real fur.

One netizen who saw this commented, "I searched through all kinds of furniture worldwide two years ago when I was really into interior design and furniture, and this seems like a brand product I found impressive back then," adding, "I know that this brand's products are handmade limited editions, so there isn't a clear price."

The chair is presumed to be the 'African Safari Chair' from APCollection.
[Photo by APCollection]

In Korea, the interior & living select shop BYSO imports the same model and sells it under the name "Lombardi Single Armchair" for about 4.56 million KRW. The same design is also sold on China's AliExpress for about 5 million KRW, but its authenticity has not been confirmed. Netizens reacted to the photo of Vice Chairman Jung sitting on the chair with comments such as "Looks like the king of animals," "Feels like a chair made from claw machine prizes," "The price is unbelievable," and "Shouldn't you stop SNS and focus on something else now?"

Meanwhile, public interest in Vice Chairman Jung, who continues to communicate steadily with fans through Instagram, is increasing. According to the keyword analysis site SomeTrend, the number of online mentions of "Jung Yong-jin" increased by 9.29% compared to the same period last year, from the 1st to the 31st of last month. Notable positive keywords mentioned include "comforted," "famous," "communicates," and "supports."

This content was produced with the assistance of AI translation services.