"Generous Even When Alone"... CU Launches Royal-Style Beef Bulgogi Lunchbox for 'Honsoljok'
Holiday Lunchbox Sales Show Double-Digit Growth Rate
CU, a convenience store operated by BGF Retail, announced on the 31st that it will launch the ‘Seollal Royal Court-style Beef Bulgogi Lunchbox,’ allowing individuals to enjoy a variety of traditional holiday dishes alone during the Lunar New Year.
Over the past three years, sales of lunchboxes during the holiday period (three days including the day of the holiday) have shown steady double-digit growth compared to the previous year: 15.0% in 2021, 13.4% in 2022, and 18.5% in 2023. This reflects how convenience stores are replacing restaurants that close during the holidays.
During last year’s Lunar New Year holiday, sales of CU’s ready meals increased significantly in locations with a high proportion of single-person households, such as officetels, university areas, and office districts. In particular, sales in officetel locations rose by 34.9% compared to the previous year.
The ‘Seollal Royal Court-style Beef Bulgogi Lunchbox’ is a premium set meal lunchbox featuring beef bulgogi, a representative holiday dish, as the main item. It completes a proper meal with three-colored vegetable side dishes such as seasoned deodeok (Codonopsis lanceolata) and bracken namul. Additionally, this lunchbox includes a variety of jeon (Korean pancakes) and fried items all in one container.
Meanwhile, CU is also releasing a ‘Soy Sauce Bulgogi Set Meal Lunchbox’ using refrigerated meat for customers seeking convenience store ready meals instead of dining out amid high inflation. Unlike the previous frozen meat, fresh refrigerated meat is used to enhance the taste and texture of the meat side dishes.
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No Su-min, MD of the Ready Meal Team at BGF Retail, said, “As demand for convenience store holiday ready meals increases every year, we have prepared a premium lunchbox so that even individuals can easily and conveniently enjoy the essence of holiday food. CU will also introduce customized products and benefits to meet diverse customer needs during the Lunar New Year holiday.”
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