40% of 2030 Cheongyak Account Holders Say "Cheongyak System Is Ineffective"

Cafe 'Awareness of Housing Subscription System' Survey
"Special Supply Expansion and Loan Strengthening Needed"

Among the 2030 generation holding subscription savings accounts, 4 out of 10 expressed doubts about the effectiveness of the housing subscription system.

A banner related to subscription guidance at a bank in Seoul / Photo by Yonhap News

Station3, the operator of the real estate information platform 'Dabang,' announced on the 30th that it conducted a survey on 'Perceptions of the Housing Subscription System' targeting 3,103 app users from the 15th to the 22nd of this month.

According to the survey, among 1,578 respondents in their 20s and 30s, 1,188 (75.3%) currently hold subscription savings accounts, and among them, 467 (39.3%) answered that the housing subscription system is 'ineffective.'

Those holding subscription accounts stated they keep the accounts for reasons such as 'owning a home through subscription' (1,027 people, 86.4%), 'dual use as a savings/deposit account' (112 people, 9.4%), and 'attempting subscription for investment purposes' (49 people, 4.1%).

Among the account holders who responded that the subscription system is ineffective, the most frequently suggested improvement was 'expansion of special supply.' Specifically, the responses were high for 'expansion of special supply for the 2030 generation and single-person households' (30%), 'strengthening loan support for subscription winners' (23%), 'easing subscription qualifications and requirements such as no-homeowner period, account holding period, and re-winning restrictions' (21%), 'strengthening price regulation policies such as the pre-sale price ceiling system' (14%), and 'raising interest rates on subscription savings accounts' (12%).

Additionally, 24.7% (390 people) of respondents said they have never opened a subscription savings account or have canceled (or plan to cancel) it prematurely. The most common reason was 'difficulty moving in due to high sale prices even after winning' (24.7%). This was followed by 'low chances of winning the subscription' (24.2%) and 'strict subscription qualifications and requirements' (23.2%). Other reasons included 'low interest rates on subscription savings accounts' (9.2%), 'interest rate hikes' (8.3%), 'strengthened loan regulations' (6.2%), and 'declining expectations of capital gains after winning' (4.4%).

Jang Jun-hyuk, head of marketing at Dabang, said, "We conducted this survey to assess the perception of the housing subscription system among the 2030 generation at a time when skepticism about the subscription system is emerging." He added, "Although various measures to improve the subscription system have recently been implemented, the overall rigidity of the real estate market seems to be affecting the subscription market as well."

This content was produced with the assistance of AI translation services.