'Bbangppare' Sold for 40 Billion Won Last Year, Reborn as Soft Bar

Lotte Wellfood Launches Two Types of Soft Bars and Soft Sand
Plans to Achieve Sales of 50 Billion KRW by 2025

Lotte Wellfood announced on the 30th that it will launch two types of Bbangppare Soft Bars (Vanilla, Choco), which reinterpret Bbangppare as bar-type ice cream, and Bbangppare Soft Sand Cookies & Cream.

Bbangppare Soft Bar is a soft ice bar product with a smooth texture made with Pasteur milk. Available in two flavors, vanilla and choco, it applies the flavor and softness of the existing Bbangppare cone in bar form. The packaging also reflects Bbangppare’s identity, designed with a white background and red, yellow, and green tricolor lines.

Bbangppare Soft Sand Cookies & Cream is a flavor diversification product of Bbangppare Sand Vanilla, which was launched in 2020. It is an easy dessert cone concept ice sand that harmonizes cookies & cream ice cream with castella cake.

In recent years, the popularity of soft milk ice cream has relatively increased, leading Bbangppare to achieve over 10% sales growth annually. Last year, it recorded sales in the 40 billion KRW range for the first time, and through new product launches and brand marketing activities this year, it plans to develop into a 50 billion KRW brand by 2025.

Bbangppare is the first domestic soft cone ice cream launched in 1983. It has been loved by many consumers for its unique softness and sweetness. Initially, it was offered only in vanilla flavor, and choco flavor was added in 2003. In 2020, Bbangppare Sand was launched, and in 2024, the product line was diversified with the new Bbangppare Bar. With this launch, Bbangppare operates a total of six products: two soft cones (vanilla, choco), two soft bars (vanilla, choco), and two soft sands (vanilla, cookies & cream).

A Lotte Wellfood official said, “As the popularity of milk ice bars increases, we planned Bbangppare Soft Bar to highlight Bbangppare’s softness and sweetness,” adding, “We will continue to make Bbangppare a brand loved by customers through various product launches and marketing.”

This content was produced with the assistance of AI translation services.