Shinsegae Casa Reports 36% Increase in Student Furniture Sales Ahead of Lunar New Year and New Semester

Increased Demand for Kids' Room Makeovers and Holiday Gifts
Casamia Student Furniture 'Newavil' Series Popular

As the Lunar New Year holiday and the new school semester approach, there has been an increase in consumers seeking student furniture.

Shinsegae Casa announced on the 30th that sales of student furniture from its brand 'Casamia' in January grew by 36% compared to December of last year.

Shinsegae Casa Casamia 'New Avil' series. (Photo by Shinsegae Casa)

Shinsegae Casa analyzed that the rise in student furniture sales is due to a consumer trend of not sparing investment for children and nephews, combined with increased demand for gifts for the holiday and new semester. This figure is also 14% higher compared to the same period last year (January 1?28, 2023).

In particular, Casamia’s student furniture series ‘New Avil,’ launched in early January, received a positive response upon release, achieving sales approximately three times higher than Casamia’s existing student furniture series during the same period last month. New Avil is a smart modular system student furniture with various functions.

The desks are equipped with USB ports and power outlets to accommodate electronic devices needed for digital learning, and options such as a monitor stand, magnetic bar for desk pads, and retractable LED lighting are available.

Meanwhile, Shinsegae Casa is running a promotion related to home office and student furniture for the new semester until February 12. Casamia’s best new semester products are being sold at a 10% discount.

A Shinsegae Casa official stated, “We will expand customer demand in this field with various new products that demonstrate Shinsegae Casa’s unique quality and design competitiveness in the student furniture and home office categories.”

This content was produced with the assistance of AI translation services.