Samsung Electronics to Participate in 'ISE 2024'... Emphasizing 'Hyperconnectivity' in Business as Well

Commercial Displays with SmartThings Applied
2024 Model Electronic Whiteboards
Exhibition of Transparent Micro LED and More

Samsung Electronics announced on the 30th that it will participate in 'ISE 2024,' Europe's largest display exhibition held in Barcelona, Spain, presenting a hyper-connected experience even in business environments.

Samsung Electronics has prepared an exhibition hall of 1,728㎡ (approximately 522 pyeong) at Fira Barcelona. At the entrance of the exhibition hall, the largest-ever 420-inch ultra-large media facade utilizing Samsung's display technology, 'The Wall,' was installed, offering immersive experiences with the best image quality realized through micro LED technology using 3D stereoscopic effect-based 'anamorphic' content.

Samsung Electronics will participate in ISE 2024, Europe's largest display exhibition, held in Barcelona, Spain, from January 30 to February 2 (local time), introducing various new commercial display products that enable hyper-connected experiences even in business environments. A Samsung Electronics model showcases the transparent Micro LED.
[Photo by Samsung Electronics]

In particular, Samsung Electronics will showcase ▲commercial displays equipped with SmartThings ▲2024 model electronic whiteboards providing immersive educational environments ▲105-inch smart signage optimized for video conferencing ▲transparent micro LED, among others at the exhibition.

Samsung Electronics introduces hyper-connected experiences by recreating various scenarios such as smart stores, smart offices, and smart hotels, demonstrating how SmartThings is utilized in multiple business environments including retail, corporate, and hospitality. Through SmartThings, users can connect and control not only Samsung products but also smart devices supporting the industry's latest IoT standards, Matter and HCA, all at once.

Three new models (65-inch, 75-inch, 86-inch) of the 2024 electronic whiteboard (model name: WAD), certified by Google EDLA, will also be unveiled. The 2024 electronic whiteboard runs on the Android™ 13 operating system and is an interactive display that enables teachers and students to conduct two-way participatory classes using the whiteboard along with mobile devices, tablets, and PCs.

A new smart signage optimized for video conferencing (model name: QPD-5K) will also be introduced. This product supports 5K (5120x2160) high resolution and a 21:9 aspect ratio with multi-window support, allowing more information to be viewed at once, making it useful not only in meeting rooms but also in control rooms and lecture halls.

Samsung Electronics will also showcase the 'transparent micro LED,' first unveiled globally at CES 2024, for the first time in Europe.

Yong Seok-woo, President of Samsung Electronics' Visual Display Business Division, said, "Innovation in customer experience through hyper-connectivity and AI is currently the most important topic in the commercial display market," adding, "We will strive to expand Samsung's differentiated strength, the SmartThings ecosystem, into the commercial market to provide customers and partners with a new level of experience."

This content was produced with the assistance of AI translation services.